Barnes & Noble brings Moomin to the United States – Find your nearest store

The thrilling, long-awaited news are *finally* in: the Moomin phenomenon lands into the United States! Barnes & Noble is set to make Jansson’s literature widely accessible to American audiences, both in stores and online.

Lots of Moomin fans in the US have been asking for a chance for a Moominous shopping experience in their own country, and we are happy to announce that Barnes & Noble is now selling Moomin books, mugs, stationery and more in more than 20 retail locations, in addition to their online shop!

“A partnership to make Tove Jansson’s literature widely accessible to American audiences, both in stores and online”

Barnes & Noble will feature nearly a dozen of Jansson’s iconic children’s books from the Moomin series alongside her most popular adult novels, available on the bookseller’s e-commerce platform and in select stores nationwide. Barnes & Noble will also feature a curated selection of Moomin gifts and lifestyle products, ranging from the best-selling and highly collectible Moomin mugs to Moomin notebooks, home goods, and more, in twenty-one stores across the country. The products are available now!

James Daunt, CEO of Barnes & Noble, said, “I have long been an admirer of Tove Jansson’s creative spirit and the inspiring world she created with the Moomins, stories that still to this day resonate deeply with readers of all ages. Jansson’s life story, her literature, and her art are meant to be celebrated and enjoyed by all, and we at Barnes & Noble couldn’t be more pleased to have the opportunity to bring Jansson’s work to American audiences.”

Tove Jansson’s niece and President of the Board at Moomin Characters, Sophia Jansson, said, “Tove was an incredible artist and an exceptional person. She wasn’t afraid of walking her own path and was true to her ideals, and these things fed into her creations – they’re part of what makes the Moomin stories so special. We are incredibly proud to have in Barnes & Noble a partner that is equally as excited as we are to bring the Moomins to America.”

Barnes Noble Moomin

Visit the stores!




Barnes & Noble 82nd and Broadway
2289 Broadway
New York, NY 10024

Barnes & Noble Union Square
33 East 17th Street
New York, NY 10003


Los Angeles: The Grove
The Grove Drive Suite K 30 – Los Angeles, CA 90036

Glendale Americana
The Americana at Brand – 210 Americana Way – Glendale, CA 91210



Northgate Mall / Seattle
401 NE Northgate Way #1100
Seattle, WA 98125

Alderwood / Lynnwood
19401 Alderwood Mall Parkway
Lynnwood, WA 98036


Fox River Commons  – 4705 West Grande Market Drive – Grand Chute, WI 54913

La Crosse / Valey View Mall
3800 State Road 16 – La Crosse, WI 54601

Madison / West Towne Mall 
7433 Mineral Point Road – Madison, WI 53717


The Parks at Arlington Mall
3881 S. Cooper St # 2027
Arlington, TX 76015

Stonebriar Mall / Frisco
2601 Preston Rd Unit 1204
Frisco, TX 75034

Shops at North East Mall / Hurst
861 NE Mall Blvd
Hurst, TX 76053


Lake Shore Marketplace
5275 Harvey Street
Muskegon, MI 49444


The Promenade Bolingbrook
631 E. Boughton Road Suite 100
Bolingbrook, IL 60440

Oak Brook / Oakbrook Center
297 Oakbrook Center
Oak Brook, IL 60523


Northtown / Blaine
710 County Highway 10 NE – Blaine, MN 55434

Miller Hill Mall / Duluth
1600 Miller Trunk Hwy. #L25 – Duluth, MN 55811

Maple Grove
8040 Wedgewood Lane – Maple Grove, MN 55369

Maplewood Mall
3001 White Bear Ave North Ste 1030 – Maplewood, MN 55109

Roseville II
HarMar Mall – 2100 North Snelling Ave – Roseville, MN 55113

St. Cloud
St. Cloud Rainbow Village – 3940 Division Street – St. Cloud, MN 56301


Help us spread the joy!
Excited about the news? You can help us spread the Moomin values across the US!
Share our announcement on Facebook, Twitter, Instagram, TikTok, Pinterest, or even LinkedIn, or post your own thoughts with the hashtags #bnxmoomin and #moominusa.



Bring a touch of whimsy to your phone with Barnes&Noble x Moomin wallpapers! Choose your favorite between Moomintroll and Little My, and download it for free. Time to spruce up your phone!

Just save the image to your device and set as your new, fun background.

Barnesandnoble Moomin Phone Background Collection

Download the ‘Little My’ wallpaper
Download the ‘Moomintroll on a chair’ wallpaper
Download the ‘Moomintroll peeking’ wallpaper