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Say it with a Moomin with the new Moomin Sticker App

Introducing the official Moomin sticker/emoji app – or Moomijis, as we like to call them!    Show your friends how you feel with this set of Moomin emotions in the Moomin Sticker...


Coming soon – new versions of Tove Jansson’s books in Swedish

Förlaget, a subsidiary of Moomin Characters Oy Ltd., publishes new Swedish versions of four books by Tove Jansson. The new designs of Moomin books Kometen kommer (Comet in Moominland) and Trollkarlens...

Snorkmaiden stood with her ears drooping. Moomintroll pressed his snout against hers and said, “There’s no need to pretend that you are radiantly beautiful, because you are. Don’t worry, we can play ‘damsel in distress’ tomorrow instead.”

Tove Jansson, from the book Moominsummer Madness

Win a Moomin Cookie Tin set by Fazer!

Who would you share these beautiful cookie tins with? Here’s your chance to win a complete set of Fazer’s Moomin c‪ookie tins (+two blue tins). All you have to do is tag...

For if you’re not afraid how can you be really brave?


Moomins and Svenska Dagbladet newspaper in 1950s

Tove Jansson’s first Moomin comic strip “Mumintrollet och jordens undergång” (Moomintroll and the End of the World) was published in Ny Tid newspaper once a week in 1947. From 1954 onwards the original publisher of...


Dancing Moominvalley

Parties were always particularly important for Tove Jansson’s family. Celebrating was considered important as an opposite to the harsh everyday life. Friends, family and dancing were...


MOOMIN event at Moomin Shop Itis on June 2016

On Thursday June 16th from 10 am onwards an unique family event will be held in Helsinki at the Moomin...


Watch the Stugor -series episode about Klovharu -in advance!

On Sunday April 3rd the series Stugor started on the channel YLE Fem in Finland. The series presents the summer cottage architecture in Finland with Kasper Strömman. Tove Jansson’s and her partner Tuulikki Pietilä’s summer cottage is...


Moomin mug #79 Midsummer

2016 Moomin Summer mug, mug six packs, plate and Mymble dreaming & Snorkmaiden in meadow spoons available now! Mug #79 – Midsummer Produced: 2016 Illustrated by Tove Slotte and manufactured in Finland or...


Rarely seen Moomin illustrations by Tove Jansson

Tove Jansson did these beautiful Moomin illustrations in the late 50’s. Small posters were sold in Finland and are quite rarely seen nowadays. Do you like them? We LOVE them and...


The first Moomin café in Thailand is now open

Hooray – the first Moomin café in Thailand is now open! Café is situated in Bangkok at the Siam Center, 4th floor. Moomin Café Thailand is open daily 10.30am – 9.30pm.  Also the Moomin Corner...


World Book Day means 15% off on all books, mugs, coffee and cookies!

It’s a time to celebrate authors, illustrators, books and reading in general – World Book Day is here! We are offering...


The new Moomin vintage product family by Muurla

Oh wow! How beautiful enamel product novelties we just got! Muurla’s new vintage series is designed by James Zambra, the oldest...

Join the Moomin Fan Club and you instantly get a -10% discount in Moomin's webshop!