Latest posts

´Mummitroll i kulissene´play premiering in Norway

Den Nationale Scene (The National Stage) in Bergen, Norway presents a play Mummitroll i kulissene. The play premieres today on...


Tove Jansson’s frescoes on the centenary celebration beverage labels

Next year Finland celebrates its 100th anniversary of independence and therefore will get the official Finland 100 wine series. Finland 100 project has granted the official Finland 100...

Not before the eyes of a Moomin! I’m going to save him!


Moomins one of the most influential brands in licensing

We are pleased to announce that the Moomins, brand owner Moomin Characters, has been voted number 18 on the most influential brands in licensing:...


Moomin around the world: Guangzhou, China

Moomins can be found from the International Grand City, Guangzhou, China. The exhibition is open until the end of November, 10 am – 10 pm. Meet & Greet events...


Game on – Finnish startup rounds up 1 million to develop new Moomin games

The Finnish based startup game company Snowfall has gathered 1 million euros from investors to develop a variety of Moomin mobile family games intended for a global audience....


New Moomin stamps to be released in Finland

New Moomin stamps celebrate the opening of the new Moomin Museum in Tampere, Finland. Five international no-value indicator stamps are designed by Ari Lakaniemi and Susanna Rumpu based on Tove Jansson’s original illustrations....


Redesigned Moomin booth at the Brand Licensing Europe fair

The Brand Licensing Europe fair connects the worlds’ most influential entertainment, character, fashion, art and corporate brand owners with consumer goods manufacturers, licensees and retailers. It’s a meeting...


Moomin around the world: Theatre play ‘Filifjonkan som trodde på katastrofer’ in Sweden

Malmö stadsteater (Malmö City Theatre) in Sweden performs the play Filifjonkan som trodde på katastrofer based on the story The Fillyjonk who believed in Disasters by Tove Jansson. Many of the performances are already sold...


Moomin Tea and Cocoa to create a better future together!

Nordqvist launched a new adorable Moomin Tea gift set and delicious Moomin Cocoa to be enjoyed with friends on cozy evenings. Moomin Cocoa is produced on farms with UTZ certification – by buying Moomin Cocoa we together create a...


Europe gets its own string of Moomin coffee shops – here are the first locations

Last month we told wonderful news for Moomin fans and their families – a new Moomin café chain, Mumin Kaffe, will open in Europe...


Tove Jansson’s Christmas wrapping paper design from the 70s

In the 70s Tove Jansson drew an illustration for a Christmas wrapping paper. This red design can now be seen on Finlayson’s Christmas products – on duvet covers, pillow...

Lie on the bridge and watch the water flowing past. Or run, or wade through the swamp in your red boots. Or roll yourself up and listen to the rain falling on the roof. It’s very easy to enjoy yourself.


Moomin Characters eyes further expansion in Japan with new theme park and centenary celebrations

After enjoying huge success in the Japanese market over the past five years Moomin Characters is aiming for further growth in the country in 2017, with...

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