Latest posts

New Moomin café chain opening in Europe

There are more than 20 Moomin cafés and dozens of Moomin shops in multiple countries all over the world. The next addition to the Moomin cafés will be the new Mumin Kaffe chain....


Finnish Chamber of Commerce in Japan visits the the upcoming Moomin Park

The new Finnish ambassador Jukka Siukosaari, and members of the Finnish Chamber of Commerce in Japan visited Hanno city to discuss and further improve the good relationship between Finland and Hanno city, and to gain mutual development through...


Save the Date – Moomin and Friends Sale

Moomin Shop – Moomin and Friends Sale December 1st – 2nd Salmisaarenranta 7 M, 00180 Helsinki, Finland The annual Moomin & Friends Sale event will be held in Helsinki in the beginning of December. Those who...


New letters in the Moomin Alphabet – have you found yours yet?

We are thrilled to add more letters to our Moomin Alphabet sweatshirt collection, and here are the newest ones: C as in Cedric D as in Dr. Hatter H as in...


One of the greatest characters in the world in Oslo Design Fair

Yesterday was the first day of the Oslo Design Fair at Norway Trade Fairs in Lillestrøm, where Sophia Jansson, Tove Jansson’s niece, gave a talk on the history of the Moomin, and why the...


The first Moomin Treasure Hunt on Saturday was a great success!

Wow – the first Moomin Treasure Hunt was amazing! On Saturday dozens of Moomin fans sprang around Helsinki hunting after Moomin treasures. And what made us...

Isn’t life exciting! Everything can change all of a sudden, and for no reason at all!


Birgitta Ulfsson’s Memories of Tove Jansson and Moomins at the theatre

In the beginning of June the exhibition Muumit teatterissa opened in Teatterimuseo in Helsinki, Finland. In the first meet and greet of the autumn Birgitta Ulfsson was the honoured guest, she has...


Moomin by Arabia Autumn 2016 available now

They are here – the new Moomin products by Arabia! Ancestor pitcher and jar, Friendship Dish and Serving Platter, Collector’s plates and the last...


New Moomin towel sets by Finlayson now available

For a while, these Finlayson’s new towel sets were exclusively sold at the Finnish grocery store chain, K-supermarket. We were...


Moomin at the China National Children’s Theatre

Euroeat E-business Ltd, Moomin Character’s official online partner in China, is honoured to start co-operation with China National Children’s Theatre in marketing and sales of licensed and...


Comet artwork for the new Moomin Museum in Tampere, Finland

Moomin Museum in Tampere has ordered an artwork from the Finnish artist Hanna Vihriälä. The work is inspired by the Tove Jansson’s original drawings for the book Comet in Moominland. The...


Discontinuing Moomin products by Arabia and Hackman

The following Moomin products will be discontinued on 31.12.2016. Collector’s edition plate 2-pack 2015: Green & Christmas Greeting Moomin Role play tableware set for children by...

It’s wrong to be disrespectful to elderly gentlemen

Join the Moomin Fan Club and you instantly get a -10% discount in Moomin's webshop!