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Moomin products in the 1950s

1945 – The Moomins and the Great Flood, 1946 – Comet in Moominland, 1948 – Finn Family Moomintroll, 1950 – The Exploits of Moominpappa, 1952 – The Book about Moomin, Mymble and Little My, 1954...


Sophia Jansson as a patron of the Kite Festival

On Saturday the colourful kites rose above Kaivopuisto, Helsinki and decorated the sky. Over 5000 people gathered around to spend the afternoon flying the kites. Sophia Jansson, Tove Jansson’s niece, was the...


Get a -15 % discount code for

Have you recently ordered from If yes – take a picture of the products you ordered and share it on Instagram or Twitter with the tags @moominofficial and #Moomincom. When you have posted your picture please email us...

It’s wrong to be disrespectful to elderly gentlemen


Specially designed Moomin T-shirts – Now with a -15% introductory offer!

Guess what’s one of our most requested items. Correct! And guess what – we found a way to make that happen: custom designed, for both children and adults – including free...


The Hobbit and Alice’s Adventures in Wonderland illustrated by Tove Jansson

During her career, Tove Jansson also illustrated books written by other prestigious authors. The two most important of these are illustrated in the 1960s, J. R. R....

I need to write down my observations. Even the tiniest ones; they’re the most important.

Tove Jansson, from her book Art in Nature.

Get your discount code and have a backstage view how the Moomin edition Finnish Baby Box is packed!

The Moomin Edition Finnish Baby Box is perfect! See the video how the Moomin Baby Boxes are packed with dozens of wonderful Moomin products and sent around the world for the smallest Moomin fans. Read...


New Moomin Light Bulb by Nanoleaf

Nanoleaf – the creator of the world’s most energy efficient and uniquely designed LED bulbs – has created a new line of whimsical Moomin-themed Nanoleaf Bloom...


All the characters of the Moomin anime television series!

Photo copied from here. Wow – quite a job to collect all the characters from 104 episodes! Looks great! Who is your favourite?


Sniff’s Family Tree

Sniff  has been separated from his parents early on, but his relatives are introduced in the book Moominpappa’s Memoirs. Also Tove Jansson has once drawn a family tree which illustrates Sniff’s...


Two aircrafts full of Moominhouses by Martinex

Martinex, the manufacturer of the traditional children’s Moominhouse, sent us two absolutely amazing photos from the 90s. Two aircrafts full of Moominhouses landed in Finland for...


Snufkin’s Family Tree

Several generations of Mymble’s are introduced in the Moomin books. Mymbles, Little My and Snufkin are all part of the Mymble family. The mother of Mymble...


Enamel Moomin cups now available at!

Again a product you have been asking for – enamel cups by Muurla are here! Stinky, Moomintroll, Little My and Together Forever cups hold 4 dl and are perfect for cold...

Join the Moomin Fan Club and you instantly get a -10% discount in Moomin's webshop!