Licensing

What is a product license?

A product licence grants you the right to use generally recognised trademarks, images, films or comic strip characters in your products, publications or campaigns. The licensor retains ownership of the copyright while the licensee (the customer) purchases the right to use the trademark in products and campaigns for an agreed period.

The benefits of a product license

Using a well-known character will generate immediate market recognition for your product. This will increase product sales and profits. Your product will reach new target groups and have a strong competitive edge over similar products on the market. The chance to co-operate with other licence holders is a further advantage that will open up new marketing channels.

What we require from a license?

Moomin has become a world-wide brand with more than 600 licensees world-wide. To become a license you will need to provide a business plan including a wide distribution network and products with high quality which can live up to the brand values. From our professional knowledge of local retail markets, we co-ordinate branded retail campaigns and fairs around the world together with our international partners.

Moomin Characters supports clients throughout the approval process of licensed products, with professional design advice that facilitates and speeds up the approval process. We can also supply clients design services through our inhouse designers and external partners.

Contact Details

If you are interesting in licensing the Moomin brand, please fill out your information and we will be in contact shortly.

How do I proceed with my application?

Once all the conditions of the agreement have been examined, prospective licence holders will be sent a draft contract. The draft contract will specify the royalties payable, a distinct market area, a product description and a guarantee, the size of which will depend on projected sales during first two years.

Once the draft contract has been approved, the finalised contract will be sent for the licensee to sign in duplicate. Both signed copies should be returned for the licensor to sign, after which both parties will receive one original copy of the signed contract.

After the contract has been signed, the licence holder will receive the graphics that have been licenced for use. Product design and development can then begin. In order to ensure that the licensed material has been used in an appropriate manner, license holders must send product descriptions to the licensor for approval before production begins. The official copyright symbol must always be visible whatever the medium – a product, an advertisement or campaign material.

Licensing agreements are usually made for a period of two years. At the end of this period, licence holders may enter into negotiations to continue the agreement or to launch a clearance sale of any remaining products.

What will it cost?

The licence is royalty-based, that is, you pay an agreed percentage of your sales income to the licensor for the right to use the trademark. The amount payable will vary depending on the product group and area of use. If you would like to use the Moomins in an advertisement or other sales promotion, the fee will be set in proportion to your media and printing costs.

Once the contract has been signed, you will have to pay advance royalties in the form of a guarantee. You will report your sales figures every quarter. If the royalties to be paid exceed the guarantee, you will be invoiced for the excess.

Moomin Characters Oy Ltd

Moomin Characters Oy Ltd is the official body responsible for Moomin copyright supervision. All of the Moominvalley characters are globally registered trademarks. You should contact Moomin Characters Oy Ltd in all Moomin-related matters.

Salmisaarenranta 7 M, 00180 Helsinki, Finland
Tel: +358 92311 3200
E-mail: moomin.characters@moomin.com
www.moomin.com

Bulls Press

Bulls Presstjänst AB
Box 1228
131 28 Nacka Strand Sweden

Tel: +46 8 555 206 00
Fax: +46 8 555 206 65
Contact: Gustav Melin, licensing@bulls.se

Licensing agents

Our agent, Bulls Press, will be your main partner in global licensing matters. Our local agents will also be happy to assist you with any questions you may have concerning licensing.

Benelux

CPLG
Burgemeester Haspelslaan 49,
1181 NB Amstelveen,
Netherlands

Contact: Brenda Draaisma Brenda.Draaisma@cplg.com

Germany

Bulls Pressedienst Gmbh
Eysseneckstrasse 50
D-603 22 Frankfurt am Main, Germany
Tel: +49 (0) 69 9 59 27-0
Contact: Silvia Lülling, sluelling@bullspress.de

South-East Asia & Australia

Singapore, Malaysia, Thailand, The Philippines, Australia, New Zealand
Medialink Animation International Ltd.
Suite 1001B, Tower I, South Seas Centre
75 Mody Road, Tsim Sha Tsui East
Kowloon, Hong Kong
Tel: +852 2503 4980
Contact: Noletta Chiu, noletta@medialink.com.hk

Japan

Rights and Brands Japan Co.,Ltd.
3-1-1 Kamiosaki Shinagawa-ku, Tokyo
141-0021, Japan
Tel: +81 364 564 677
Contact: Takumi Nakayama: takumi.nakayama@rightsandbrands.co.jp

Korea

SMC, Seoul Merchandising Co, Ltd
5th Fl., Young Bldg.
19, Nambusunhwan-ro 351-gil
Gangnam-gu, Seoul 06266 KOREA
Contact: Jusung Lee, jusunglee@smckorea.com

Poland

Please contact: licensing@bulls.com.pl

UK and Ireland

Caroline Mickler Ltd
11 Ellison Road
London, SW13 0AD, United Kingdom
Tel: +44 20 8392 2439
Contact: Caroline Mickler, caroline@carolinemicklerltd.co.uk

Spain and Portugal

Monday2friday Marketing Sl
Mallorca 286 2-2
Barcelona
Tel: + 34 661410711
Contact: Begoña Diaz-Aguado
info@monday2friday.net

Eastern Europe & Russia

Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Uzbekistan and Ukraine
Brand4Rent
Gorbunova street 2/3, office A826, Setun Plaza Moscow, Russia, 121596
Contact:
+7 (495) 269 00 07
Denis Kulakov (dk@brand4rent.ru) and (info@brand4rent.ru)

Israel and the Gaza strip

Talit Communications Ltd.
Miri Dalizky
Tel aviv 6789116 Israel
mirid@ttc.co.il
Tel: 972-3-6892424

Hong Kong, China and Taiwan

PPW Sports & Entertainment Limited
Hong Kong:
21/F Cornell Center, 50 Wing Tai Road, Chai Wan, Hong Kong

China:
Room 2202-2203, Overseas Friendship Building, Ying Chun Road, Luohu, Shenzhen, China



Winter Yuen, Licensing Director (winteryuen@ppgl.com)

Theatre

Agency North
International Theatre Licensing
www.agencynorth.com
Contact: Vili Maunula, vili.maunula@agencynorth.com