Upgrade your casual wear with the new Nordicbuddies Moomin collection – Out now!

The Nordicbuddies Moomin 2025 fall and winter collection features a selection of new, exciting designs and some old classics revamped. Upgrade your casual wear and express yourself effortlessly with some must-have Moomin pieces.

Nordicbuddies is known for their playful Moomin designs, and the new collection is no exception. The stylish, yet comfortable garments showcase favourite characters from Tove Jansson’s Moomin stories.

The Finnish brand Nordicbuddies was created in 2020 with the purpose of bringing Moomin to the wardrobes of young adults. And that it has done – the brand has since grown immensely, and Nordicbuddies Moomin products can be shopped globally.

Here, Nordicbuddies’ Lead Designer Tommy Tarvonen tells what is the secret behind the success of Nordicbuddies and what it’s like to work with the Moomin stories.

Nordicbuddies has become very popular since the first collection four years ago. Why do you think that is?

When Nordicbuddies was founded, the vision for the brand was to design Moomin street and everyday wear, mainly for young adults. We felt that there were no clothes out there to wear, despite all of us loving Moomin so much. When launched, we instantly saw that our vision resonated with an audience and we are forever grateful to everyone who has bought a product from us!

To put the past four years in a nutshell, it has included: extreme passion, courage, freedom to fail, humour, hundreds of sleepless nights and hard work. At the end of the day, every success story starts with good people and good vibes. Positivity brings positive outcomes, and it is something we value a lot in our company culture. Thus, I would say that this is the secret behind the success of Nordicbuddies. 

The most exciting part is that we are at the very beginning of our journey and we cannot wait to see what the future holds for us! 

What is your favourite character from the Moomin stories, and why?

When I was younger, I felt I resonated a lot with Sniff. Maybe a bit anxious, but always easily convinced to join everyone else on an adventure. As I’ve grown up, I feel more drawn to Snufkin. 

What makes it fun to work with the Moomin stories?

All of us in the design department grew up with the Moomins; most of us with the ’90s series, which was then later followed by reading the original books. Being able to browse through the catalogue of Moomin works from Tove Jansson and then in a way create new stories around these characters is a dream come true! 

Explore Nordicbuddies’ previous Moomin collections here ⬇️

Spring collection 2024
Spring collection 2023
Winter collection 2022
Moomin #ABC collection 2021
Mix and match Nordicbuddies Moomin

Spring collection 2024

Nordicbuddies’ Urban Dreaming 2024 spring and summer collection brought the modern urban dweller closer to nature. Embracing the Moomins’ love for outdoorsy adventures, the collection highlighted Tove Jansson’s wonderful nature illustrations. The collection also included durable rain jackets that stand out in a storm.

Spring collection 2023

Nordicbuddies’ previous Moomin spring collection was all about curiosity. Colourful shirts, hoodies and accessories that you can mix and match creatively for a unique summer outfit! The now-popular bucket hats and ankle socks were first introduced in this collection.

“Curiosity, especially curiosity in design, colours and styles, has been at the core of the new collection. When designing this collection, we wanted to keep breaking boundaries in our designs. We want this collection to inspire people to be curious, try new things, new colours and styles, and ultimately just have fun and enjoy themselves,” Robert Lindell, Head of Marketing and Design at Nordicbuddies at the time, explains.

Fun ways to mix and match with Nordicbuddies Moomin

A monochrome outfit

When choosing a monochrome outfit, there is no need to worry about whether the colours match. A beige bucket hat and t-shirt will look amazing with a similar-coloured pair of cargo pants or chinos!

Showcase your Moomin personality

Nordicbuddies’ collection features several different inhabitants of Moominvalley. Test your Moomin personality with this fun quiz and find a piece they adorn – or simply choose a piece with your favourite character!

Show your socks

Wearing a pair of Nordicbuddies Moomin socks, the last thing you want to do is to hide them under your trouser legs! From the retro designs to bright colours and basics, they all look great with sneakers.

Match with your best friend

Are you heading to a music festival or planning a trip with your friends? Get matching Moomin caps and hoodies as your team outfit, and you will surely turn some heads  – and find each other from the crowds!

Winter collection 2022

The Moomins usually hibernate during the winter, but one year, Moomintroll suddenly wakes up and begins to explore the wonders of the snowy season. 

The Nordicbuddies Moomin 2022 winter collection saw Tove Jansson’s illustration bring that magical feeling of the first snow to apparel. The collection introduced new hoodies, beanies, socks and a tote bag in the classic tones of beige and black, featuring Moomintroll staring at a snow-covered tree. 

According to Nordicbuddies’ founder Lasse Lähteenmäki, the design process for the collection started with a quote from the Moominland Midwinter novel:

”One flake after the other landed on his warm snout and melted away. He caught several in his paw to admire them for a fleeting moment, he looked towards the sky and saw them sinking down straight at him, more and more, softer and lighter than bird’s down.
‘Oh, it’s like this,’ thought Moomintroll. ‘I believed it simply formed on the ground somehow.’”

Moomin #ABC collection 2021

The 2021 Moomin Alphabets collection highlighted three values important for Moomin and Nordicbuddies alike: love, equality, and courage. Each shirt has one of the values written on it with the new Moomin alphabet, designed as part of the #MoominABC initiative aiming to strengthen the importance and joy of reading and writing in the life of children, youth and adults. 

As an important lesson from Moominvalley, no matter who someone is, what species they are, what they look like or where they’re from, Moomins think that everyone deserves to be treated with respect. This is the message of Tove Jansson’s work, and should be central to the way we humans live, too.

In addition to the shirts with English texts, Nordicbuddies created a t-shirt and sweatshirt with the text “rohkeus” on them. The word means courage in Finnish.

“When I first saw the new alphabet concept and heard the story behind it, it was love at first sight. I was excited that we could promote the Moomins’ values through our fashion items. We immediately started playing with the alphabets and expressing ourselves, creating designs that advocate love, courage and equality”, Nordicbuddies founder Lasse Lähteenmäki tells.