Large Logo
Psst.. Stroll down to explore

See our new Moomin comic strip mug!

Here’s our exclusive Moomin mug only available at 

It features the Moomin family in a comic strip from the original Moomin series that appeared in newspapers from 1954 to 1975.

Check out the new Moomin summer mug!

We have the new Moomin summer mug and this one has the whole family sailing with Nibling and Too-ticky. The illustration comes from “Moomin under sail” that Tove and Lars Jansson created in 1959.

Read more

Join Moomin’s global Fan Club!

As a member you get:

  • A 5 % discount in the webshop
  • Exclusive monthly discount offers on 
  • First insight into new Moomin products

Pretty good huh! Join now!

The original Tove 100 jubilee mug illustration

We have more Tove 100 jubilee mugs in stock - get your mug now!

Here’s the original Tove Jansson illustration from “The Dangerous Journey” that the mug is based on. Tove Slotte-Elevant stayed quite true to the original.

Popular products's webshop - now in your currency!

People visit the Moomin website from all parts of the world and up until today we have only been able to show you the store prices in euros. But starting now we also have dollars, yen, pounds, crowns and several other currencies available.

Go to the store and choose your currency. 

You will find the dropdown menu in the top right corner under shopping bag or in the table of contents menu. Clicking one of the options will make all prices change. If you proceed to checkout with an item, your email order confirmation will be in specified with the currency that was active during the payment process.


Read more

We have fresh new Moomin items in the store

We have new mugs, jars and pots by Muurla.

The new Moominmamma and Moominpappa mugs are in store now.

Moominmamma is baking a cake, Moominpappa is sailing and everything is like it should be.

Get yours now!

Moominvalley in November - The 100 most used words in the book

We made a wordcloud using the original Swedish text in the Moomin book Moominvalley in November from 1970 to find out what are the 100 most used words in the book. So here goes.

Read more

Welcome home, Moomin, safe and sound, and welcome, friends! Come gather around!

Moominmamma, from the book The Book About Moomin, Mymble and Little My

The Tove Jansson exhibition at Ateneum Art Museum

This upcoming major exhibition covers all the periods in Tove Jansson’s (1914–2001) productive career, including her surrealistic paintings of the 1930s, modernist art of the 1950s and more abstract works in the 1960s and ‘70s, as well as her satirical anti-war illustrations for the magazine Garm, her monumental paintings for public spaces, and of course Moomin characters and stories.

Mark your calendar for March 14th. You don’t want to miss this one.

Ateneum Art Museum, Kaivokatu 2, 00100 Helsinki,

'If you’re sore, you’re sore,' observed Little My, peeling her potatoes with her teeth. 'You have to be angry sometimes. Every little creep has a right to be angry.'

Little My, from the book Moominpappa at sea

Psst.. have a 30 sec sneak peek at "Moomins on the Riviera"

We have something special for you folks - the very first glimpse of the new animated film Moomins on the Riviera.

The new poster:

Read more

The Hemulen woke up slowly and recognised himself and wished he had been someone he didn’t know.

Tove Jansson, from the book Moominvalley in November

A first look at Moomins on the Riviera

We wanted to give you a first glimpse of the new film Moomins on the Riviera and at the same time show you how it matches the original artwork. 

The original comic strip about Moomin and his family on the Riviera was published in 1955 by the newspaper The Evening News. For many, this was their first contact with the Moomins and it was a great success. 

When making the film, the creators have stayed true to the original style of the comic strip and we are very much looking forward to seeing the rest of it.

Like Moomins on the Riviera on Facebook and Follow them on Twitter for all the lastest developments.

Psst.. click the arrows on the side of the image to see more. Or see them all on our blog.

I love borders. August is the border between summer and autumn; it is the most beautiful month I know. Twilight is the border between day and night, and the shore is the border between sea and land. The border is longing: when both have fallen in love but still haven't said anything. The border is to be on the way. It is the way that is the most important thing. Tove Jansson