Help the Moomins save #OURSEA

Tove Jansson’s art and Moomin stories are difficult to imagine without the sea. However, the Baltic Sea is amongst the most polluted seas in the world. It needs our help.

Tove Jansson lived by the Baltic Sea – both in her hometown Helsinki as well as in Pellinge archipelago which served as her summer home. For her, the Baltic Sea was a home and a source of safety, adventure, and inspiration. She created the Moomin stories inspired by the beauty and power of the sea, and she headed to the sea, to her own little island of Klovharun, when she needed space, freedom, and creativity.


After her passing, the Baltic Sea has become one of the most polluted seas in the world.

The most significant environmental problem affecting the Baltic Sea is eutrophication. It is caused by the excessive phosphorus and nitrogen loads that end up in the sea mostly via urban waste waters and rainwater from forests and fields, and to some extent from traffic.

To mark the 75th anniversary of the Moomins Moomin Characters Ltd is launching the #OURSEA campaign in collaboration with the John Nurminen Foundation to help raise funds to save the Baltic Sea and its vibrant culture.

The goal is to collect one million euros for John Nurminen Foundation’s work to save the Baltic Sea and its cultural heritage for future generations.

For every 10€ donated 40 kg of green-blue algae can be removed from the Baltic Sea.

To take part in the campaign you can make a direct donation via, buy a campaign product, learn more about the sea, the challenges it faces and solutions needed to help improve the situation, as well as influence your friends, family, colleagues and politicians to take action.