Calling all sneakerheads and adventurers! Moomin Characters and adidas have partnered for a special adidas x Moomin collection that celebrates the iconic characters. Whether you are already a Moomin fan or have just discovered them, get ready to fall in love.
The adidas x Moomin collection
The new Moomin collection by adidas includes apparel, footwear, and accessories for kids, youth, and women. Discover all the pieces, each featuring an endearing illustration or a subtle reference to the beloved childhood classics. What was the first time you saw a Moomin?
adidas x Moomin sneakers
Among the products designed for this first-ever collaboration, there are some fun sneakers. The classic Stan Smith shoes have been given a Moominous makeover, with Moomintroll and Snorkmaiden outlines present on the tongue and the back of each shoe.
From Superstar to Nizza High
The collaboration sees the Moomins also arrive on the adidas Superstar and adidas Superstar 360 for toddlers and kids, and adidas Nizza High, adidas Adilette and adidas Hyperturf shoes for women.
“Believe me: there’s nothing more dangerous in life than to become an indoor sitter.”
Tove Jansson, from her book Moominland Midwinter
Here is what adidas and Moomin Characters had to say about the collaboration:
Francesca Stevenson, Product Manager at adidas, said: “We were creating a collection that focused on themes of adventure, nature, and fun –
there was no better fit than the Moomins! They embody these themes perfectly. We wanted to create a collection that celebrated the playful and adventurous nature of the Moomins and bring this to life by using the beautiful and iconic artworks across our range.”
Roleff Kråkström, Managing Director of Moomin Characters, said: “This collaboration perfectly captures the adventurous spirit which the Moomins are known and loved for. It’s so exciting to see these classic adidas designs combined with Tove Jansson’s much-loved character illustrations – we’re sure the collection will be a hit with fans all over the world.”
Something for everyone
This playful collection has something for everyone. One of the highlights is a beautifully embroidered baseball cap emblazoned with a Moomin motif, but if you prefer more subtle colours and motifs, you will surely find something to your liking. The full range of the collection includes:
● adidas Originals x Moomin Baseball Cap
● adidas Originals x Moomin Sweatpants
● adidas Originals x Moomin Onesie
● adidas Adilette x Moomin Cork Slides
● Stan Smith x Moomin Shoes
● Superstar 360 x Moomin Shoes
…and many more, depending on the country. Some more examples of the products:
This infants’ adidas x Moomin shorts and t-shirt set is infused with lovability and an adventurous spirit. The top features Moomintroll and Snufkin camping cosily, while the shorts show Moomintroll setting out on an adventure. Classic 3-Stripes on both pieces add an authentic adidas signature.
The collection includes kids’ adidas Superstar 360 x Moomin Shoes that bring that same sentiment with a colourful design showing Moomintroll out and about on an adventure. The slip-on construction with a stretchy mesh upper creates a sock-like feel so kids can move with comfort.
The baby blue kids’ adidas Superstar shoes are so adorable that don’t be surprised if the kids start dancing around after spotting Moomin himself in graphics on the shoes’ leather upper. A rubber outsole and the world-famous shell toe design keep growing feet secure for days on the move.
You can shop the adidas x Moomin collection in selected countries and stores from March 22nd while stock lasts. Check the availability in your country on adidas.com
The range will be available, for example, in Canada, Japan, The UK and the following European countries: Finland, Germany, France, Netherlands, Sweden, Spain, Norway, Italy, Ireland, Austria, and Denmark.
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