In a shared commitment, Wood Wood, Moomin and Save the Children have joined forces in a collaboration benefitting children in need. Wood Wood’s sustainable Double A product range has collaborated with the Moomins in a small capsule collection for kids and adults with the profits going to Save the Children. ♥
Sophia Jansson, the Creative Director of Moomin Characters and niece to Tove Jansson, the creator of Moomin says:
”I am so happy about the collaboration between Wood Wood and Moomin for Save the Children as it puts focus on those who are the most vulnerable and at the same time are our future. Tove Jansson’s Moomin stories often centre around those who need comfort and attention, and on how important it is that they are heard and seen, and ultimately treated nicely. Wood Wood shares those values, and I am so thankful they wished to include Moomin in their campaign.”
The collection consists of two kids T-shirts, a long-sleeved T-shirt, and an adult unisex T-shirt and a hoodie, where the Moomin characters interact with Wood Wood’s Double A logo. Moomintroll, Snorkmaiden and Little My are seen drifting on a cloud, parachute jumping with an umbrella and kicking a Double A patch around. Double A by Wood Wood range is made of organic cotton and the products are all kept in grey melange and white with red Moomin characters.
The collection launches September 15 and will be sold exclusively at Wood Wood stores including woodwood.com with the worldwide delivery!