#OURSEA: Create memorable moments with these Moomin products at home and at the cottage

Here are a few of our favorite products for relaxing moments in your special place surrounded by your loved ones. The products are part of the #OURSEA campaign that supports the protection of the Baltic Sea.



A beautiful gray storage basket with a Moomin on one side and a Snufkin on the other. The multifunctional interior and storage basket is made out of recycled PET plastic bottles with a needling technique. This Moomin storage basket adds a touch of colour to a home’s interior decoration and offers endless possibilities for storing everyday-items around the house or cottage – toys, magazines and newspapers, sofa cushions or blankets. Baskets can also serve as a carrier for firewood, or a fun alternative for a flowerpot cover!




Muurla’s paraffin Moomin candles are formed concave, which allows the heart of the candle to burn straight down without melting the outer surface. This means you can admire the Moomins for up to 60 hours! The candlelight glows softly through the whole pattern, creating a lanternlike appearance.


Muurla’s lovely handmade enamel mugs are suitable not only for outdoor use but also for making traditional table settings. The mugs work perfectly both at home and at the cottage and are easy to take with you on your way to the terrace drinking your morning coffee! Combine with the atmospheric candles!



Moomin ekelund towels


Beautiful Moomin kitchen towel with Little My and Stinky swimming – with this campaign product, you will brighten up the look of your summer kitchen and bring Moomin products wonderfully into the interior. Ekelund’s high-quality products are designed based on Tove Jansson’s original illustrations.


Check out all the kitchen towel designs here.

A beautiful nautical guestbook stores your wonderful memories with friends! The blue-white guestbook is B5 size with a soft-touch surface and fresh white pages inside.


#OURSEA Little My poster is a must-have for every little hero in the room! The poster is available in two different sizes: 70×50 cm and 100×70 cm. 1 euro will be donated for each small poster and 2 euros for a large poster for the #OURSEA campaign. There are a variety of posters available and they are only sold at shop.moomin.com.




Lovely 24 cm high Moomin plush toy for the little ones in the family. The Moomintroll is wearing an orange life jacket and the back of the vest has a picture of the Moomin swimming and the text #OURSEA. This plush toy is a guaranteed hit among the little ones.


A striped t-shirt for a child with an atmospheric image of a Moomintroll by a storm lantern.  Alternating white and pale rose stripes with front print gently drawn in black.



The lovely Snufkin socks in the spirit of the #OURSEA campaign are extremely comfortable to wear. The socks have a light arch support, light-cushioned footbed, reinforced heel and toe construction, and a seamless toe closure.


For each #OURSEA product sold a part of the proceeds will be donated to help to save the Baltic Sea and its heritage
 for future generations.

Did you find what you were looking for? All Moomin #OURSEA products on Moomin webshop’s selection can be found here. In the physical stores, all the #OURSEA Moomin products can be recognized with this campaign sticker.

The Baltic Sea is one of the most polluted seas in the world and that is why it is important for all of us to be involved in its protection. #OURSEA campaign page presents ten tips for protecting the seas, which are especially good to keep in mind on normal everyday life. In addition to these tips, on the campaign website oursea.fi, you will find information on how you can otherwise participate in the protection of the Baltic Sea – each of us has the opportunity to make a difference!

Moomin Characters’ and John Nurminen Foundation’s #OURSEA campaign aims to distribute information on various ways to help the Baltic Sea and to raise funds for the protection of the Baltic Sea and its unique cultural heritage. In addition to direct donations, you can participate in the campaign by, for example, purchasing campaign products.