Moomins gaining popularity in Singapore

Moomin Day at Central Public Library promotes Moomin philosophy for life: love, tolerance and adventure. On June 3rd, 2017 Suomi Finland 100 Singapore (SF100SG) will bring a fun family day to Central Public library by organising a Moomin event with storytelling, Moomintroll meet-and-greet, activities, and art exhibition.

This year the Republic of Finland is celebrating 100 years of independence, and as part of the celebrations SF100SG will bring a piece of Moomin world to Singapore. Originating from Finland the Moomins have been deeply loved around the world for the past six decades.

Moomin storylines are filled with adventure and pensiveness, but you can also find love, importance of family, bravery, tolerance, and loyalty in Tove Jansson’s works.

“The Moomin characters are a vivid representation of the wide range of human emotions, but they are mostly kind and good natured and keen on helping and promoting a message of peace and forgiveness. This message perfectly fits the needs of today’s world,” says Katariina Benedetti, Project director of SF100SG.

Moomins gaining popularity in Singapore

The Moomin stories have been translated into over 50 different languages, and have given inspiration to animation series and movies. In Asia, in addition to Japan, Moomins have a strong fan base in Korea and China. Singapore is a new market for the Moomins, but they are steadily gaining popularity through different events organized in the city.

“The culture of kindness that Singapore is promoting happens to be a perfect environment for the Moomins. They are welcoming by nature, they are accommodating, they are gracious and helpful. They make mistakes but they learn from them,” says Benedetti.

Meet-and-greet Moomintroll at the library

Storytelling sessions for kids are organised on June 3rd, 2017 at 11.30am in Japanese, at 12.30pm in English and at 1.30pm in Chinese at the Central Public Library in Singapore. Moomintroll will also be available for meet-and-greet at the Moomin day after each storytelling session.

You can also do Moomin coloring and watch Moomin animations between the storytelling sessions. Remember also to participate in lucky draws and have a chance to win Moomin themed prizes!

Moomin and the Northern lights exhibition

Moomin and the Northern lights exhibition is held at the Central Public Library from the 27th of May to 16th of June. Exhibition showcases original drawings from the movie Moomins on the Riviera, and photographs of the Northern lights by Finnish award-winning nature photographer Martti Rikkonen.

For more information, please visit: www.sf100.sg

Text source: Suomi Finland 100 Singapore