KARHU releases a two-piece sneaker collection: the designs reflect the Moomins’ journey at sea and the rocky island lighthouse where the family eventually lands in the book Moominpappa at Sea.
In the book, released in 1965, the Moomin family moves from the safe and familiar Moominvalley to a distant lighthouse island at the mercy of the sea, storms and the forces of nature.
To help bring the collection to life, KARHU visited the island of Kailo, home to Moominworld, to photograph each silhouette in a setting recreated from the stories.
The designs reflect the Moomins’ journey at sea
KARHU’s design team sourced the book to introduce new colourways to the two new seeker designs: Fusion 2.0 and Aria 95.
The “India Ink / Chambray Blue” Fusion 2.0 is constructed from micro-perforated suede and ballistic nylon and dressed in tones that evoke the Moomins’ journey at sea to find a new home.
“Both silhouettes feature pops of red, inspired by Moomintroll’s scarf.”
The “Dawn Blue / Sleet” Aria 95 utilizes sturdy mesh and a reflective M-logo as a nod to the rocky island lighthouse where the family eventually lands.
Look closely at the collection and you will see the iconic figure of Moomintroll —with his wide eyes, perky ears, and oversized snout— gracing the upper of each silhouette.
Both silhouettes feature pops of red, inspired by Moomintroll’s scarf, and vibrant geometric patterns that highlight the colours of Moominvalley.
The KARHU x Moomin collaboration will be available beginning on Friday, the 4th of February at KARHU.COM, both KARHU Concept Stores in Helsinki (Finland) and Verona (Italy) and select retailers worldwide.