General Terms of use

Terms and conditions
Privacy Policy
Cookie Policy

Terms and Conditions

Parties to this agreement
Use of the Service
Registration
Your responsibilities
Order confirmation and payment terms
Product orders
Product prices
Delivery
Withdrawal right
Changes to the Service and this Agreement
Privacy policy
Jurisdiction and settlement of disputes
Language of this Agreement

1. Parties to this agreement

This agreement (referred to hereinafter as the Agreement) contains the terms and conditions for the use of the moomin.com web service (referred to hereinafter as the Service) owned by All Things Commerce Helsinki Ltd (“All Things Commerce”). When you complete the registration process or order product/s, you agree to this Agreement.

Contact details of All Things Commerce:

All Things Commerce Helsinki Oy

Salmisaarenranta 7M, 00180 Helsinki

Vat Number: FI25621882

E-mail: hello@moomin.com

2. Use of the Service

2.1. The Service is intended for private individuals, institutions and companies.

2.2. Our withdrawal policy does not apply to orders made by institutions or companies.

2.3. You must be eighteen or older to order products from the Service.

2.4. Everything in the Service, including images, drawings, sound, graphics, and text, is protected by worldwide copyright and other proprietary laws and treaty provisions. All Things Commerce grants you a limited license to access and make personal use of this site, and not to download, except where specifically invited, nor to duplicate, sell or modify, any portion of this site without express written authorization from All Things Commerce.

3. Registration

3.1. You can register by filling out the registration form and choosing a user name and password. To register, you must provide your real name, address, phone number/ mobile phone number, and e-mail address. In addition to the above-mentioned information, the institutional and corporate customers must include their trade registry number and VAT number. You can order products also without registering.

3.2. By registering, you warrant that you have read the provisions of this Agreement, agree to these provisions and pledge to comply with these provisions.

3.3. If you order on behalf of a company you warrant that you have sufficient authority to order the items in question and bind that company to this Agreement.

3.4. Registration is free of any charges.

4. Your responsibilities

4.1. You accept responsibility for all activities that occur under your account or password. You are solely responsible for maintaining the security of your password.

4.2. You warrant All Things Commerce that the information you provide during the registration process (and any notification of change of such information) is true and correct.

4.3. You warrant that you are over 18 years old.

5. Order confirmation and payment terms

5.1. When an order is placed in the Service the binding sales agreement between you and All Things Commerce is reached when you receive an order confirmation e-mail in which the availability and estimated delivery time are confirmed.

5.2. Unless otherwise agreed by All Things Commerce, payment must be received by All Things Commerce prior to acceptance of an order.

5.3. All Things Commerce reserves the right to cancel any order or deliver an incomplete order based on product stock errors that may occur.

5.4. All Things Commerce reserves the right to reject any order in its sole discretion.

6. Product orders

6.1. After entering into the sales agreement, All Things Commerce will deliver the ordered product(s) to the address provided by you.

6.2. The sales agreement constitutes a one-time contract between All Things Commerce and you.

6.3. All Things Commerce carries a statutory liability for defects in the goods, as set forth in the Finnish Consumer Protection Act.

7. Product prices

7.1. The product price is the price displayed for the item on the Service at the time of ordering.

7.2. Delivery charges are added to the product price, in accordance with the delivery option chosen by you. The price is shown per order, unless otherwise stated. The delivery fee for each order will appear on the Service before the order is placed.

7.3. All the product prices and delivery charges are displayed and charged in euros (EUR).

7.4. For all orders within the EU product prices and delivery charges include VAT.

7.5. When ordering from outside the EU, you accept to pay for any local taxes, customs duties, clearance charges, and other comparable costs.

7.6. All purchases exceeding 100 euros, excluding custom made-on-demand products, are eligible for a complimentary product: “MOOMIN logo tote bag”. The Official Moomin Shop does not guarantee the availability of the “MOOMIN logo tote bag” at the moment of purchase and can at sole discretion exclude “MOOMIN logo tote bag” as a complementary product. Only 1 bag per order is included.

8. Delivery

8.1. Delivery times may vary from product to product. Delivery time is determined by the availability of the product and order destination. The available delivery options are visible in the Service. All Things Commerce delivers the products to you based on a contract of carriage entered into with a third party.

8.2. All Things Commerce shall not be liable for delays in performing or failure to perform this Agreement or any obligations hereunder, which are directly attributable to causes beyond its reasonable control (force majeure), including, but not limited to, acts of God, fires, strikes, labor disputes, war, acts or intervention by any governmental authority, failure of a common carrier, supplier, hardware, software, browser, or communications equipment, or network failure, congestion, or malfunction.

8.3. As regards consumer customers, All Things Commerce is liable for indirect damage only if the loss or delay is due to negligence attributable to All Things Commerce. All Things Commerce is not liable for indirect damages incurred by customers representing institutions or companies (i.e. non-consumer customers).

8.4. All Things Commerce reserves the right to deliver different products ordered at the same time separately.

8.5. All Things Commerce takes responsibility for the loss or damage of the product that occurred during the delivery.

8.6. All Things Commerce offers occasional campaigns such as free shipping, free shipping at a certain threshold and free shipping for certain purchasable items but the All Things Commerce reserves the right for any reason to cancel the offer and/or cancel the order and/or cancel a parcel that has been shipped. Please see section 6 for more information.

8.7. Shipments, with stocked products and/or print-on-demand products, which are returned to the location of the sender will not be automatically shipped out again. Please contact hello@moomin.com for more information.

8.8. If there are defects in the products supplied, you must notify All Things Commerce within a reasonable time after you discovered the defects or should have discovered them. We recommend that you report any defects within 14 days counted from the day of delivery. However, you always have the right to notify All Things Commerce about the defect within two months of discovering the defect.

9. Withdrawal right

9.1. You (except where you represent an institution or company) have a fourteen-day right to withdraw from the purchase according to Finnish consumer protection legislation. This withdrawal right does not extend to products that are produced or altered according to the customer’s wishes. If the order is withdrawn, you are responsible for return shipping costs. Please note that the return address is in Estonia.

9.2. You have a right to withdraw from the purchase if the order has been withdrawn according to the terms and conditions by notifying All Things Commerce within 14 days of the item having been delivered. You may withdraw from the purchase by notifying All Things Commerce by sending an email to hello@moomin.com or in another unambiguous manner.

9.3. If you have received the products, the products must be kept substantially unchanged and undiminished until you have decided to keep the products. If, however, you withdraw from the contract after the products have been taken into use, you are responsible for any diminished value of the products resulting from the handling of the products other than what is necessary to establish the nature, characteristics, and functioning of the products. All Things Commerce may thus charge you for any decrease in value, or refuse a refund if the goods have become unsellable due to use.

9.4. The product must be returned immediately after the withdrawal.

9.5. When sending back the products, you will be responsible for the risk of damages.

9.6. The exceptions to the withdrawal right set forth in the Finnish consumer protection legislation apply to the agreement between you and All Things Commerce. For example, purchases of made to order / on-demand products such as the Official Moomin Shop’s sweatshirt, t-shirts, and posters are not subject to the withdrawal right as they are custom made. Foodstuff and sealed goods which are not suitable for return due to health protection or hygiene reasons and were unsealed after delivery are also not subject to the right of withdrawal. Please contact hello@moomin.com with inquires.

9.7. Only returning the goods or not collecting them from the post without a separate notice of withdrawal is not sufficient to withdraw from the agreement. It is your responsibility to show that the notification of withdrawal has been made to All Things Commerce.

9.8. If you cancel the order prior to delivery or for any reason decline to receive the goods and they are to be returned to All Things Commerce, all returning fees and charges will be deducted from the amount refunded for the product(s). In such cases, All Things Commerce may also deduct a fee from the refund amount based on the costs incurred by All Things Commerce due to the cancellation of declining of receiving the goods.

10. Changes to the Service and this Agreement

10.1. All Things Commerce reserves the right to make changes to the Service or online policies.

10.2. All Things Commerce may make changes also to this Agreement at any time, due to justifiable reasons such as changes in legislation or decisions on the part of the authorities, changes in taxes, customs charges or other public fees which affect the prices of the products, or force majeure reasons mentioned under point 8.2. above. All Things Commerce further reserves the right to amend less consequential aspects of the contract for other justifiable reasons.

11. Privacy policy

For information on how your personal data is being processed in connection to the Service, please scroll down to the Privacy Policy section.

12. Jurisdiction and settlement of disputes

12.1. To the extent permitted by law and without prejudice to any mandatory provisions of consumer protection law of the country in which you have your place of residence, if applicable, this Agreement will be interpreted, construed and enforced in all respects in accordance with the laws of the Republic of Finland. Any contractual disputes are primarily settled through negotiations, in other cases disputes are settled at the Helsinki District Court, Finland. This does not affect any statutory right you may have as a consumer to bring a claim in your local jurisdiction.

12.2. Consumers may also submit any dispute to the Consumer Disputes Board (Kuluttajariitalautakunta) for resolution. Before taking the matter to the Consumer Disputes Board, you should contact the Consumer Advisory Service.

12.3. Consumers may also use the European Online Dispute Resolution Forum (ODR) maintained by the European Commission. The Dispute Resolution Forum can be found here.

13. Language of this Agreement

The parties have agreed that this Agreement and related documents shall be written in English.

Privacy Policy

Data controller
What personal data is collected and how (2.1. Our processing situations, 2.2. Use of third-party marketing and analytics services, 2.3 Joint controllership, 2.4. Source of the data)
Why and on what basis personal data is processed
With whom we share your personal data
How we process and protect your personal data
How long we retain your personal data
International transfers
Your rights and choices
Children’s personal data
Contact us
Updates to this policy

This privacy policy describes how All Things Commerce Helsinki Ltd (“All Things Commerce“, “we” or “us“) and its subsidiaries process your personal data. The policy applies when you buy our products, use our services or otherwise interact with us, and is applicable also to corporate customers and partners. The policy describes how your personal data is collected, used, and shared for example when you visit this site, place orders through the site, or sign up to receive communications from us.

1. Data controller

The main data controller for the processing of your personal data as described in this policy is All Things Commerce Helsinki Ltd, Salmisaarenranta 7 M, 00180 Helsinki. You can find our contact details at the end of this policy.

In addition, if you order products through this site, the data controller responsible for the processing of your personal data in connection with the order and thereto related communications is the company with which you have entered into the agreement. The applicable data controller is visible to you in the terms and conditions you have accepted in connection to the purchase.

Additional information on purchases from local group companies

In some countries, in order for us to be able to provide you with the products you have ordered as smoothly as possible, All Things Commerce works together with local group companies which handle local sales. In cases where we cooperate with a local company and you have made a purchase with that company through our site, we share certain order fulfillment data with such company, and the local group company acts as an independent data controller of such personal data for the purposes of providing you with the products you have ordered or the services you have signed up for, and for communicating with you about your orders, refunds, returns or cancellations, or other communications relating to your orders.

Our local subsidiaries are Funkis Ltd in the United Kingdom and Nordic Brand Retail GmbH in Germany. You are welcome to contact All Things Commerce in all matters relating to the data processing described in this policy by contacting us at the contact details mentioned in section 10 below.

We are committed to respecting and protecting your privacy, and we want you to know how we process your personal data. We will describe the processing of your personal data in more detail below. All Things Commerce is the sole owner of the information collected on this site and the information is used only by us except where shared with other group companies for the purpose of carrying out sales and in cases where we use third-party service providers to perform certain functions for us (as described in more detail under section 4 below).

2. What personal data is collected and how

2.1 Our processing situations

We collect the following personal data relating to you, in the following situations:

Product orders: When you make an order through the site, we process your data to handle your order, deliver the product(s) to you and settle your purchase. The information includes your name, address, email address, order information, billing and payment information, delivery address, as well as other information you provide to us in connection with your order.

Contacts: When you contact us through the contact information available on our site, for example with questions regarding our products or in connection with cancellations or other order questions, we need to process your data. The information includes your name, number or email address you contact us from, as well as other information you provide to us in connection with your interaction. For our corporate customer representatives, we may also process the customer’s organization name, position and other information related to the corporate customer relationship.

Accounts: If you create an account in our webstore, we collect your personal data in connection with creating and maintaining the account. Such information includes your name and email address, and other information you provide us through your use of the account such as order information.

Moomin Fan Club: You may sign up for the Moomin Fan Club both online and in one of our authorized physical stores. When you submit your information to the Moomin Fan Club, you agree to receive messages from the Moomin Fan Club. In connection to you signing up to the Moomin Fan Club, we may process personal data such as your name, address, email and phone number. You can leave the Moomin Fan Club at any point by either clicking unsubscribe in any email message or by contacting us through the contact details below.

Physical stores: If you are a customer at one of our authorized physical stores, we may with your consent collect your personal data for sending you electronic receipts or for signing you up to the Moomin Fan Club. Such personal data includes your name and contact details.

Competitions: If you enter into a competition organized by us, we need to process certain personal data in order for us to carry out the competition and for you to take part. Such personal data may include your name, email address, phone number, address, and other information provided by you in connection to taking part in the competition.

Events: If you sign up for an event organized by us or by our business partners, you may provide us with your personal data (such as name and contact information) in connection with signing up to the event. We will process such data in order to manage your attendance at the event, and may share such data with partners co-organizing the event.

Interest in our offerings: Based on your orders and interactions with our website and emails sent by us, we also collect data regarding your interest in our products. The information includes for example e-mail receipt and read confirmations, the date and time of your visit to our website, products that you have looked at, your order history, and other information that we have received from you (including automatically transferred or generated information).

Website analytics: Our site uses web analytics services to gather analytical data and reports on our visitors’ use of our website, so that we can improve our site, offering and services.
Cookies and other tracking technologies: On our site, we make use of various tracking technologies such as cookies, pixels, and web beacons. Some are necessary for the performance of the webpage, while others are used for marketing purposes. We may also make use of a number of web partners who help to make our product offer and the website more interesting for you. For a more detailed description on this, please see our Cookie Policy at the bottom of the page. To the extent you have given your consent to the use of other than essential cookies, we use such to give you the best online experience, to make our offer more user-friendly, to optimize our advertising and online offer, to send you on-site and re-targeted marketing (including social media marketing and advertising on the websites of our partners), to adapt our offer to your wishes and to make surfing on our website as comfortable as possible for you. The information collected may include your IP address, device ID, browser session identifiers, URL train on the website and time spent, time of visit, browser type and version, and device type.

2.2 Use of third-party marketing and analytics services

We use third-party marketing services to market our products to you, and analytics to improve our site, offering, and services. In connection to such third-party marketing services, third parties may gather information from our website and use it to send you targeted ads. For example, we use (Meta) Facebook Custom Audiences to deliver advertisements to people who have visited our websites. We also use Google Ads for delivering targeted advertisements and Google Analytics for carrying out analytics on our site.

For more on this and how you can opt-out, please see our Cookie Policy.

2.3. Joint controllership

In connection to our Facebook page, Facebook Ireland Ltd. (“Facebook”) and All Things Commerce are joint controllers with regard to the personal data of visitors of the page in question, where applicable.

Facebook is also the joint controller for certain processing carried out while we use other business tools offered by Facebook, such as Custom Audiences tools. The joint controllership extends to the collection of personal data via the Facebook business tools and its subsequent transmission to Facebook in order to be used for the purposes of creating custom audiences to target ad campaigns, to deliver commercial and transactional messages and to improve ad targeting and delivery optimization of our ad campaigns. Facebook is an independent controller for any processing of such data that takes place after it has been transmitted to Facebook.

Facebook processes personal information in accordance with its own privacy policies. You can find more information on how Facebook processes your personal data, including the legal basis Facebook relies on and the ways to exercise data subject rights against Facebook, in Facebook’s own data policy which you can find here: Facebook is primarily responsible for complying with the obligations of data protection law and enabling data subject rights on its service, while All Things Commerce is responsible for complying with data protection obligations for its own part, e.g. for handling the data of visitors on its Facebook page in accordance with the processes and purposes set out in this policy.

More information on the processing Facebook carries out as well as about the division of responsibilities between Facebook and All Things Commerce as joint controllers can be found here.

2.4 Source of the data

Most of the personal data we process comes directly from you and is data which you choose to provide to us, for example in connection to a purchase, inquiry, or while signing up to the Moomin Fan Club. Data can also be obtained through other service providers, if possible and in accordance with applicable regulations. If you have given your consent to such, we may also collect automatically generated data through the use of cookies and other tracking technologies on our website.

3. Why and on what basis personal data is processed

In the below table, we describe the purposes for which we process your personal data, as well as the legal basis for the processing as required by data protection law.

Purpose of the processing	Legal basis for the processing
To provide you with the products you have ordered or the services you have signed up for.	Necessary for the performance of the contract between us and you. Note: In cases where we cooperate with a local group company in another country and you have made a purchase with that company through our site, the local group company acts as an independent data controller of personal data processed for this purpose.
To communicate with you about your orders, refunds, returns or cancellations, or other communications relating to your orders.	Necessary for the performance of the contract between us and you. Necessary for compliance with a legal obligation to which we are subject. Note: In cases where we cooperate with a local group company in another country and you have made a purchase with that company through our site, the local group company acts as an independent data controller of personal data processed for this purpose.
To communicate to you about certain products or marketing campaigns, to recommend products or services that might interest you, and to send promotional messages via email, phone, and/or other similar means of communication.	Necessary for our legitimate interests to market our products. Note: We will ask for your prior consent for sending electronic direct marketing, if so required by applicable law. If you have made a purchase through the site, you will receive regular product recommendations from us by mail. These product recommendations are sent to you by us whether or not you have subscribed to a newsletter. In this way, we want to inform you about products offered by us that, on the basis of your last purchases, might well interest you. If you decide that you no longer want to receive product recommendations or advertising from us, you can object to this at any time by sending an email to privacy@moomin.com. There is, of course, also a cancellation link available in every e-mail.
To comply with your request to not send you direct marketing, where applicable.	Necessary for compliance with a legal obligation to which we are subject.
To administer and manage the account you have signed up for.	Necessary for the performance of the contract between us and you. Necessary for our legitimate interests to provide customer service and facilitate order processes.
To manage, maintain and develop our relationship with you, including responding to an inquiry or question made by you though our site or its contact information, and providing you with other customer support.	Necessary for our legitimate interests to provide customer service and facilitate order processes.
To allow you to participate in events or competitions organized or promoted by us and/or our partners.	Necessary for the performance of the contract between us and you. Necessary for our legitimate interests to provide you with information about our events and campaigns, and for our legitimate interests to market our products.
To communicate important notices to you, such as information about changes to the site or the terms of use.	Necessary for our legitimate interests to provide customers with important changes to the site or our offering.
To improve your purchase experience and for making it more customer-friendly and tailored for you.	Necessary for our legitimate interests to market our products.
To carry out webpage analytics through the use of cookies and similar tracking technologies.	Necessary for our legitimate interests to plan, develop and improve the site, the products and services we offer, and our marketing activities.
To make the advertising offers more useful and more interesting for you and to help us personalize our marketing communications to you, including to ensure that you receive relevant marketing communications based on your actions, purchases and general demographic data.	Necessary for our legitimate interests to market our products.

4. With whom we share your personal data

We will not sell, share or rent your personal data to any other entity for any reason. However, we may need to disclose your personal data to third parties in the following situations:

Other group companies: We may share data with group companies and other associated companies or organizations where we consider that this is reasonably necessary for any of the legitimate purposes set out in this policy. If you make a purchase through the site from a local group company (as described in more detail under section 1), we will share your data with such group company for the handling of your order.
Authorized service providers: Your personal data may be transferred to and processed by third parties that perform services for us to enable these companies to perform the services requested by us. Such service providers include for example providers of third-party newsletter services, credit card processing, and package delivery vendors, and vendors that assist us with our marketing campaigns. In such cases, we provide only the information necessary for the performance of those specific functions.
Third parties for legal reasons: We reserve the right to transfer the information provided by you to the authorities if deemed necessary in order (i) to comply with applicable laws, regulations, or a court decision; (ii) to detect, prevent, or otherwise address fraud, money laundering, terrorism financing, or technical or data security problems; or (iii) to ensure the safety and protect the assets of All Things Commerce or its customers, or for the purposes of public interest in accordance with the law.
Third parties in connection with a business sale: If we are involved in a merger or business/asset transfer, we may transfer your personal data to one or more third parties as part of that transaction.
Third parties with your express consent: We may disclose personal data to third parties for reasons other than those previously mentioned when we have your express consent to do so.

5. How we process and protect your personal data

We will only process personal data for the purposes for which it was collected and as set out above, and personal data will only be available to authorized employees holding a position that requires them to process the data to perform their work.

We are committed to processing your personal data in a manner that ensures an appropriate level of security. Therefore, we use technical, administrative, and organizational security measures to prevent unlawful or unauthorized processing of your personal data and accidental loss of or damage to the data. For example, the use of personal data is protected by appropriate user-specific credentials, passwords, and access rights.

6. How long we retain your personal data

Your personal data will be retained only for so long as necessary for the particular purposes set forth in this policy and in accordance with applicable laws, including for the purposes of satisfying any legal requirements.

We will use your personal data for sending out our marketing communications until you inform us that you no longer want to receive such communications from us. If you want to stop receiving such communications, you can do so by either clicking “unsubscribe” in any email message received from us or by contacting us through the contact information mentioned under section 10 below.

7. International transfers

We primarily process your personal data on servers within the EU/EEA. However, we may need to transfer your information to a location outside the EU/EEA. The level of data protection in countries outside the EU/EEA may be lower than that offered within the EEA, and where this is the case, we will implement appropriate measures under applicable data protection legislation to ensure an adequate level of data protection for your personal data through our contractual practices (for example by entering into the European Commission’s standard contractual clauses on transferring personal data to third countries, which may be found here) or other measures.

Information on subprocessors and processing agreements regarding All Things Commerce Helsinki Ltd’s internal treatment of your data.

Shopify subprosessors (e-com platform)
Personal information is stored in Shopify’s backend for the purpose of shipment info and updates on the shipments
Subprocessors.
Processing agreement.

Voyado subprocessors (Customer information platform)
Personal information is stored in Voyado’s backend for the purpose of marketing messaging
Subprocessors.
Processing Agreement.

For emails specifically, information is processed using two different techniques, where only one uses pixels. The email service we use, Voyado, records information about when an email has been opened by a specific contact. This is done with an image (pixel) with a unique URL that is included in emails to track opens, as it’s the industry standard with all email service providers.
More specifically, Voyado collects information about when a contact clicks on a specific link in a specific email and which link and which email was clicked. Email links are decorated with a unique ID, and traffic passes through Voyado to track clicks made by contacts. When contacts are redirected to the link destination, new link decoration with information from Voyado is added, such as UTM-tags*, soft-login string* (encrypted email address, contact ID, discovery-key, email sent time), and site-tracking-id*.

8. Your rights and choices

We have a legal obligation to ensure that your information is kept accurate and up to date. We invite you to help us to comply with this obligation by ensuring that any information you provide to us is true, accurate, and complete, and by informing us of any changes to your information and/or updates to your preferences by updating your account or contacting us at privacy@moomin.com.

You have the following rights with respect to the processing of your personal data that we perform, subject to conditions and restrictions set out in applicable data protection legislation:

Right to access personal data: You have the right to request access to the personal data relating to you. This includes for example the right to be informed whether or not personal data about you is being processed, what personal data is being processed, and the purpose of the processing.
Right to rectification: You may request that we correct any inaccurate or incomplete personal data.
Right to object: You are entitled to object to certain processing of personal data, including for example processing of your personal data for marketing purposes or when we otherwise base our processing of you on a legitimate interest. We will also give you the opportunity to opt-out of future marketing whenever we send you marketing, and you can also opt-out at any time by contacting us through the contact details set forth below. Please note that if you object to or opt-out from receiving marketing from us, we may retain certain limited personal data about you (for example name and contact details) to ensure that we comply with your request also in the future.
Right to erasure: You may also request that your personal data be erased if, for example, the personal data is no longer necessary for the purposes for which it was collected, the processing is unlawful, or the personal data has to be erased for compliance with a legal requirement.
Right to restrict processing: In specific situations set forth in applicable data protection law, you have the right to demand that the processing of your personal data is restricted. This concerns for example when you have contested the accuracy of the data and we are verifying it, or when we no longer need the data for the purposes set forth in this policy but the data are required by you for the establishment, exercise, or defense of legal claims.
Right to data portability: If personal data about you that you yourself have provided is being processed automatically with your consent or in accordance with a contract between you and us, you may request that the data is provided in a structured, commonly used and machine-readable format and you may also request that the personal data is transmitted to another controller, if this is technically feasible.
Right to withdraw your consent: In cases where the processing is based on your consent, you have the right to withdraw your consent to such processing at any time. Please note that withdrawing your consent will not affect the lawfulness of any processing carried out prior to such withdrawal, and that even after the withdrawal we might be entitled to continue processing your personal data if other legal grounds apply.
Right to lodge a complaint with the data protection supervisory authority: If you wish to file a complaint with a national supervisory authority regarding our processing of your personal data, you may do so by contacting your local data protection authority. The relevant authority in Finland is the Data Protection Ombudsman. You can find the contact details to other European data protection supervisory authorities here.

If you want to exercise any of your above-mentioned rights, please contact us through the contact information set forth under section 10 below and send over the following information to us by post or email: name, address, telephone number, and a copy of a valid form of identification. Please note that we may request that you provide more information for identity verification.

We will respond as soon as reasonably possible and at the latest within the time frame specified under applicable data protection legislation. We may reject requests that are repeated unreasonably often, are excessive, or are clearly unjustified.

9. Children’s personal data

The site is not intentionally targeted to, or intended for, children under the age of 18, and we do not knowingly collect personal data relating to children.

10. Contact us

The appointed data protection supervisor of All Things Commerce is Jonas Forth.

If you have any questions regarding our processing of your personal data, please feel free to contact us at privacy@moomin.com. You can also contact us at:

All Things Commerce Helsinki Oy

c/o Jonas Forth

Salmisaarenranta 7M, 00180 Helsinki, FINLAND

11. Updates to this policy

We may change and update this privacy policy. Any changes to this policy will be posted on this page. This policy was last updated on 17.11.2022.

Cookie Policy

Use of cookies and similar technologies on our site
What are cookies and web beacons?
What do we use cookies for? (3.1 Session and persistent cookies, 3.2 Purposes of the cookies, 3.3 First and third-party cookies)
Third party access to cookies
How to manage your cookie settings
Contact us
Updates to this policy

This cookie policy applies to All Things Commerce Helsinki Ltd (“All Things Commerce“, “we” or “us“) and describes what cookies and other tracking technologies are, why we use them, and your rights to control our use of them on this site. This cookie policy is an inseparable part of our privacy policy. If you want to know more about how we process your personal data when visiting our website, including information on your rights and remedies under applicable law, please see our privacy policy.

1. Use of cookies and similar technologies on our site

We are using so-called cookies and similar technologies on our website to make the website function properly and in order to obtain information regarding visits on the website. We also use cookies in order to customise your user experience on our website, to be able to provide you with better services when you communicate with us and in order to advertise to you, based on your online movement and your consent. Please see section 2 and 3 below for further information on what cookies and similar technologies we use.

According to applicable law, cookies may only be stored on your equipment and information may only be collected through cookies based on your consent, except for cookies that are strictly necessary in order to use our website. Thus, the purpose of this cookie policy is to provide you with necessary information regarding our use of cookies and the storage of such cookies on your device when you access our website. This to enable you to make a choice whether you wish to enable cookies to be placed on your device. You may choose to avoid deployment of cookies on your device at any time, by adjusting your cookies settings on the cookie banner while entering our webpage, or through your web browser.

If you have any questions regarding our use of cookies and similar technologies, you are welcome to contact us through the contact details provided in section 6 below.

2. What are cookies and web beacons?

A cookie is a small text file which is stored on your device and which contains information. The information stored is typically history of your movements within the website you have visited. Cookies are used to track such movements, but also to help you resume where you left off, remember your registered login, preferences, and other customization functions.

There are “persistent” types of cookies and “session” cookies. Persistent cookies consist of a text file sent by a web server to a web browser and will be saved on your device until the cookie expires according to its expiration date, or removed by you before that date. Session cookies are temporary cookies that will be set when you open a web browser on your device and will expire when you close the web browser.

Cookies can also be divided into “first party” and “third party” cookies. First party cookies are placed by our website on your device when you enter our website, while third-party cookies are not placed by our website, but by other companies on other websites (such as advertising companies), which are used to assemble your movements on other websites in order to, for example, provide targeted advertising based on such movements on the current website you visit.

In addition to cookies, we may also use so-called web beacons. A web beacon is a type of electronic image only one pixel large which is embedded into and downloaded with a website, an application or an e-mail with HTML support. A web beacon provides information about your device, such as the IP address, URL, duration of the visit, web browser and cookies. Web beacons enable the identification of readers of web pages and emails, for example, by identifying whether an email has been read.

3. What do we use cookies for?

To the extent you have given your consent to such, we use various technologies for collecting data when you interact with us and visit our services, including cookies and web beacons.

3.1 Session and persistent cookies

We are using both session and persistent cookies in order to customise and improve your user experience on our website, to be able to provide you with better services when you communicate with us and to be able to send advertisements to you.

Most of the cookies used by us are session cookies which are automatically deleted from your hard disk at the end of the browser session (hence the term “session cookies”). Session cookies are needed, for example, to make the shopping-basket function available to you over several pages.

In addition to these we may also make use of cookies that remain on your hard disk (“persistent cookies”). On a subsequent visit it is then automatically recognized that you have previously visited us, and we know which input and settings you prefer. These persistent cookies are stored on your hard disk and are automatically deleted after a pre-specified period. Our persistent cookies are set to expire after 12 months at the latest. These cookies in particular serve to make our offer more user-friendly, more effective and more secure. Thanks to these files it is possible, for example, that the site shows you information that has been specially selected to match your interests. The sole purpose of these cookies is to adapt our offer to your wishes as well as possible and to make surfing with us as comfortable as possible for you.

3.2 Purposes of the cookies

We use cookies for the following purposes:

Strictly necessary cookies. Strictly necessary cookies are necessary for our website to function properly. These cookies do not collect any personal information. If you choose to reject such strictly necessary cookies, you will not be able to use all the functions of the website.
Performance/analysis cookies. Performance/analysis cookies are used to make the experience on our website more user-friendly for visitors, and are also used for security purposes. Information from these cookies is also used for statistical purposes, such as to maintain statistics regarding the use of the website, conduct surveys in order to improve our services on the website, determine which parts of our website that are the most popular and to optimise the use of the website. If you choose not to consent to performance/analysis cookies, our website will not perform optimally and you will not receive as much user-friendly experiences on our website.
Advertising cookies. Advertising cookies are used to collect information about how visitors use websites to be able to provide advertising based on the visitor’s interests and e.g. clicks on websites. They are also used to provide our marketing partners with information about the visitor’s browsing history to be able to display advertisements based on the visitor’s interests both to the visitor and those with similar preferences as the visitor. These cookies are based on uniquely identifying your browser and internet device. The information collected on the website may be combined with information which has been collected about the visitor from other websites that the visitor has visited. If you choose not to consent to advertising cookies, you will experience less targeted advertising.
- On-site targeting: On our site, data is collected on the basis of a cookie technology for optimization of our advertising and of the entire online offer. This data is not used to identify you personally but solely serves the purpose of conducting a pseudonymous evaluation of the use made of the home page. With this technology we can present advertising and/or special offers and services to you, and our aim here is to make our online offer as attractive for you as possible and to present to you advertising that corresponds to your areas of interest.
- Re-targeting: Our websites also make use of so-called re-targeting technologies, which allows internet users who have already shown an interest in our site, shop and our products to also be provided with suitable advertising on the websites of our partners.

3.3 First and third-party cookies

Both first and third-party cookies will be placed when you visit our website.

We make use of a number of web partners who help to make the internet offer and the websites more interesting for you. In connection to this, third party vendors such as Facebook and Google may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads. This is why, when visiting the websites, the cookies of partner companies are also stored on your hard disk. The cookies contain data on for example which products you have looked at, whether anything was bought, which products were searched for, etc. Here, some of our advertising partners also collect information from the websites on which pages you have previously visited or which products you were interested in, in order to be able to show you advertising that best complies with your interests.

Thus, third party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites. Google’s use of advertising cookies enables it and its partners to show you advertisements based on your visit to our sites and/or other sites on the internet. You may opt out of personalized advertising by visiting Google’s Ads Settings here: https://www.google.com/settings/ads.

In addition to using cookies on our own websites, we also use cookies on third-party websites for targeting advertising. These third-party websites provide cookies in accordance with their own cookie notices, and the use of the cookies can be controlled on those websites.

Information on subprocessors and processing agreements regarding Meta and Alphabet

Meta subprocessors. and Meta Data Processing Terms.

Alphabet Data Processing Terms and Alphabet subprocessors.

4. Third party access to cookies

Third party service providers have access to their respective own cookies.

5. How to manage your cookie settings

When entering our website, you are always given the right through our cookie banner to choose which cookies you want to enable. However, please note that strictly necessary cookies are necessary in order for you to use our website, and cannot be disabled.

Most web browsers allow you to manage the cookies listed above through the browser settings. By adjusting the web browser, you can avoid deployment of cookies on your device and you can also use your browser to delete cookies. The method used to block or delete cookies will depend on the web browser used, consult the “Help” or similar menu in your web browser for instructions. Where you choose to allow us setting cookies on your device, we will collect information as stated above until you withdraw your consent, which can be done at any time through your web browser. The following links provide information on changing cookie preferences in some of the most used browsers:

To find out more about cookies, including how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

6. Contact us

The appointed data protection supervisor of All Things Commerce is Jonas Forth.

If you have any questions regarding your choices around cookies, please feel free to contact us at privacy@moomin.com. You can also contact us at:

All Things Commerce Helsinki Oy c/o Jonas Forth

Salmisaarenranta 7M, 00180 Helsinki, FINLAND

7. Updates to this policy

We may change and update this cookie policy. Any changes to this policy will be posted on this page. This policy was last updated on 08.02.2021.