A Moomin pop-up store with a wide selection of Moomin products is now open at the central Helsinki department store Stockmann. The store modeled after Moominvalley, is sure to attract Moomin fans, who will also be drawn to the products on offer and the host of fun events set to be organized there over the summer. The official launch party will be held with the Moomintroll on April 29 at 10am – 1pm. Moomintroll Meet & Greet is at 10am, 11am, 12 noon, 1pm.
The pop-up store has been designed and executed in collaboration with Moomin Characters and the Finnish Moomin licensees Arabia, Fazer, and Finlayson. The store is open until August 28 during Stockmann’s opening times.
The pop-up store is located at Stockmann in the center of Helsinki, on the first floor, close to the Keskuskatu entrance, next to the spiral staircase.
Photos: Beda Rasinen / Finlayson