UNDONE is the world’s leading custom watch label in a quest for enabling everyone from all walks of life to create their unique personalized watch at a great value without sacrificing quality. In anticipation of Moomin’s coming 75th anniversary in 2020, the Hong Kong born UNDONE is celebrating with a fully customizable Moomin watch collection.
“We guess what made Jansson’s chronicled adventures of Moomintroll and his family so timeless and enjoyable for all (old and young), was that we were all able to see a bit of ourselves in every character, whether its the brave Moomintroll or the mischievious Little My. A customisable Moomin watch means everyone can now keep their relatable counterpart close to them at all times,” the company tells Moomin.com.
The collection includes two limited edition watches (only 100 pieces each worldwide) and a wide range of Moomin characters in distinct style configurations – all available for personalization with different colours, straps and even initials on the dial.
UNDONE x MOOMIN DESIGNS
The UNDONE x MOOMIN collection includes watches themed with Moomintroll, Snufkin, Little My, Moominmamma, Moominpappa, Sniff, Stinky, Hattifatteners, The Groke, and Ninny. To personalize the watch it is possible to fully customize the watch, starting from the colour and style of the strap all the way to the style of the hour and minute markers. Also, it is possible to have initials on the dial. The collection includes several ready-made designs as well, which can be seen at the collection page.
UNDONE X MOOMIN “Beach”
UNDONE X MOOMIN “Moomintroll & Snorkmaiden”
“The Moomin family and their friends share a sincere, childlike nature and all sorts of endearing misadventures, reminding humans of the joy in simplicity. The collaboration offers watch-wearers their own personal reminder in the form of a custom-made timepiece.”
UNDONE X MOOMIN “Snufkin”
UNDONE X MOOMIN “Stinky”
UNDONE X MOOMIN “LITTLE MY” LIMITED EDITION
UNDONE celebrates the 75th anniversary of Moomin with a watch collection that includes also two limited edition watches with only 100 pieces each available worldwide. The first limited edition is all about Little My.
UNDONE describes Little My as “wild and reckless, yet honest and reliable.” Someone, who “seems to thrive on big adventures and small catastrophes” and is “down-to-earth and prepared for anything”.
All 100 pieces are individually numbered on an engraved caseback, featuring the commemorative Moominvalley 75th Anniversary logo.
The special edition comes with a default standard Light Grey Calf and a special UNDONE x MOOMIN pattern-print strap, both featuring a ‘quick-release’ mechanism for easy strap changes.
UNDONE X MOOMIN “CREAM” LIMITED EDITION
Rustic creme dial design with oriental numeric indices featuring Moominvalley’s favourite characters Moomintroll, Snorkmaiden and Little My.
All 100 pieces are individually numbered on an engraved caseback, featuring the commemorative Moominvalley 75th Anniversary logo.
This special edition comes with a default standard Black Calf and a special UNDONE x MOOMIN pattern-print strap, both featuring a ‘quick-release’ mechanism for easy strap changes.
UNDONE
Established in 2014, UNDONE is the world’s leading custom watch label founded by a team of dedicated watch industry veterans. The core philosophy of the company is enabling everyone from all walks of life to create their unique personalized watch at a great value without sacrificing quality.
By combining traditional watchmaking with modern-day technology, UNDONE grants people the power to narrate their perception of time through their tailor-made watches. The production of all UNDONE brand products is made in-house, allowing their team to have full control over every aspect that goes into the making of their unique watches.
The founder, Michael Young, believes that the definition of luxury in our modern society is twisted. It’s now associated with spending power. He strongly disagrees as all top designers were once a boutique selling tailor-made products in small quantities. That’s where luxury lies; it’s the power to have something customized to the user’s preference, the power and freedom of getting a product made your way.
The UNDONE X MOOMIN collection is available for purchase at