The Moomins were first seen at the department store Stockmann in Helsinki, Finland already during Easter 1956. Because of the successful Easter display, Stockmann wanted to have Moomins in their store also in the autumn. The autumn campaign, themed “Back to the city” was organized at the same time as Back to school campaigns. For … Continue reading Tove Jansson’s sketches for Stockmann’s window display in the 1950s