3 February 2016

The Moomins at Formex fair 2016 – a big success!

Over 15 000 people visited the Moomin stand and the Moomin café attracted nearly 5000 customers during the Formex fair in January 2016.

Formex 2016 Moomin 8 Moomin cafe

Formex 2016 Moomin 22 stand

Formex 2016 Moomin 4 Moomin Little My

Formex 2016 Moomin 9 Finlayson Feelis Helsinki

Formex 2016 Moomin 11 Come to Finland

“Bulls Licensing’s futuristic Moomin stand and Moomin Café were some of the highlights at Formex this year. The stand and the well-attended Moomin Café was a great example of how exhibitors can integrate branding and products in a new innovative way“ says Patric Sjöberg, CEO, Stockholmsmässan.

The press event in the Moomin café attracted over 200 journalists, listening to Sophia Jansson, Creative director of Moomin Characters and Tove Jansson’s niece, talking about the Moomin design story. Leni Valsta, Business Director for Regional Brands and Licensing at Fiskars, shared the Arabia Moomin mug story and and Roleff Kråkström, CEO of Moomin Characters, spoke of his view on the success of the Moomin brand and the plans for future.

Bulls Licensing would like to thank all licensees who participated and contributed to one of Moomin’s best branding activities in the Nordics so far. A special thank you to Arabia which generously contributed with over 2 500 Arabia Moomin sampling mugs for the give-away goodie bags.

Formex 2016 Moomin 3 Fiskars

All Moomin licensees exhibiting at the Fair has reported increased interest and demand for their Moomin products; “We are proud and overwhelmed by the positive feedback from customers and visitors. It is wonderful to see how well-received this major branding and marketing investment actually was. We are hoping that this will inspire more joint activities with licensees and partners in the future” says Gustav Melin, Global Licensing Director, Bulls Licensing.

Text and photos: Bulls Licensing