9 August 2017

To celebrate the birthday of the creator of the Moomins, the Snorkmaiden figure is back at Stockmann, after 60 years!

Kuva: Reino Loppinen / Moomin Charactersin kuva-arkisto
Photo: Reino Loppinen / Moomin Characters’ archive

The Moomins were first seen at Stockmann already in the 1950s and again this summer Tove Jansson’s Moomins have brightened up the shopping days of Moomin fans. ArabiaFazer, and Finlayson respond to the growth of tourists visiting Helsinki by opening a pop-up store for their Moomin products. The pop-up store has been designed and executed in collaboration with Moomin Characters, and it will serve customers at the department store Stockmann until the end of August.

Welcome to visit the pop-up store in the center of Helsinki and see the Snorkmaiden figure from the 1950s!


Read also:

Visit Moominvalley at Stockmann this summer – Moomin pop-up now open

Tove Jansson’s sketches for the window display in the 1950s

Archive treasures: Moomin Easter in 1956

Archive treasures: Moomin-themed events in Finland in 1956


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