Novita published a long-awaited, delightful yarn collection inspired by the world of Moomins in the beginning of the year. Now they are getting ready to publish new patterns for stunning Moomin-themed knits, and they showed Moomin.com some beautiful glimpses of what is to come later this spring.
Established in 1928, Novita is a Finnish family business that is nowadays the largest manufacturer of hand knitting yarns in the Nordic countries. In the beginning of the year Novita published a collection of Moomin-themed yarns which are now in sale at www.novitaknits.com. To inspire people knitting with the Moomin x Novita yarns they have created several new Moominous knitting patterns, which are right now in the process of getting published internationally later this spring.
Moomin x Novita reached an unexpectedly vast popularity
Novita’s Moomin yarns and first pattern bookazines published in Finland reached such high popularity that the first batch sold out in a matter of days. There were a lot of signs of international interest as well.
Molly Pohlig, the Associate Editor of the leading knitting media in the US, Vogue Knitting, told Novita that a post about the new Moomin x Novita yarn collection quickly became one of the most popular posts in Vogue Knitting’s social media channels. “The popularity of the Moomins has grown quickly during the past few years. Still, the popularity of the news surprised me. Vogue Knitting has a lot of followers around the world, but the amount of Moomin fans and these new yarns must explain this”, she told Novita.
The yarns are now available in Finland via retailers of Novita, and at Novitaknits.com with delivery available for EU countries. During the spring 2019 the collection will also become available for purchase in Sweden, Estonia and Norway. Via Loveknitting.com the products will also shortly be available for knitters in the USA, UK and Europe.
The yarns will also come to sale in Japan during the spring 2019, and to offer a Moominous experience several Moomin-themed knitting clubs will be organized in Japan, according to Novita.
Pattern bookazines to be published also in Swedish and in English
To inspire all the knitters using Moomin x Novita yarns Novita has created several wonderful Moomin-themed patterns, that have been published in Finnish in two different bookazines by Novita, the newest one covering the patterns presented in this article. To the great delight of Moomin-loving knitters around the world the pattern books will be published also in English very soon.
The first pattern bookazine will be published in Swedish as “Muminmammas sötaste accessoarer“, first in Stockholm at the Syfestivalen on the 15th-17th of February, at Novita’s booth. It will also be available for purchase at the same time at www.novitaknits.com.
Follow our Moomin channels to find out about other release dates first.
The colours of the Moomin x Novita yarns are inspired by Tove Jansson’s classic Moomin books: they remind us of the warmth of the Moominhouse and of the sea breeze in Moominvalley.
The yarns are suitable for a wide range of adult knitwear and, thanks to their soft texture, also for children’s clothes and accessories. The yarns are made of 55 % merino wool and 45 % cotton.
The family-loving story of Novita
The story of Novita began 90 years ago, when Ernst Gylfe, the founder of Novita and at the time at the age of 50, set out to fulfill his dream of providing Finns with knitting yarns of finer quality than ever before. He left for Britain to study the making of worsted spun yarn in Bradford, which is known as the birthplace of the European yarn and textile industry. On his return to Finland, he founded his own company and started spinning yarns in Helsinki in 1928.
Today Novita is the largest handknitting spinner in the Nordic countries. Fourth-generation owner Daniela Yrjö-Koskinen runs the company. Her sister and brother, Patricia and Ernst, are also closely involved and serve on the board of directors. “I’m following in the footsteps of my great-grandfather. He made his dream come true by founding the company in Helsinki 90 years ago, and now that I’m running the company as a representative of the fourth generation, I’m living my dream too, building a stronger international presence for our company,” explains Daniela.