21 July 2017

Sleepyheads – 20% discount on all Moomin duvet covers!

To celebrate the funny Sleepy Head Day tradition – all Moomin bedclothes by Finlayson are -20 %! Use the code MoominSleepyHead17 in the checkout to claim the discount (valid until July 28th)!

But what is the Sleepy Head Day?

The National Sleepy Head Day (in Finnish: Unikeonpäivä) is celebrated in Finland on July 27 every year. Traditionally on this day, the last person still sleeping in the house is dubbed the “sleepy head” (or the “laziest”) and awakened with water, either by being thrown into a lake or the sea, or by having water thrown on them.

The tradition began back in the 1880s in Naantali, Finland – exactly where Moominworld is located nowadays. People living in Naantali wanted to entertain the tourists in all possible ways and this Sleepy Head Day tradition was one of them by throwing one sleepy head into the sea.

Who is the sleepy head of the Moomin family? In Tove Jansson’s book Moominland Midwinter Moomintroll is awake while others are hibernating (like Moomins usually do during the cold winter). So perhaps Moomintroll can’t be nominated as a sleepy head. Maybe it is Moominmamma who enjoys sleeping the most. Who wouldn’t love the cozy naps in nature?

Sleeping Moominmamma

Who is the sleepy head in your family? Surprise him/her with new Moomin duvet covers!

Cover photo: Finlayson