Tove Jansson’s art comes to life in the prints of Reima’s Moomin collection

Reima’s new Moomin collection, consisting of colourful clothes for children, is now available. The exciting prints, inspired by Tove Jansson’s book Moominsummer Madness (1954), will delight both kids and parents.

One summer a grumbling volcano causes Moominvalley to flood, forcing the Moomins to leave their beloved home and find refuge on a floating theatre. When the theatre is cast adrift, midsummer madness ensues…

The wonderful art of Tove Jansson comes to life in the cute prints of Reima’s new Moomin collection, inspired by the beloved book Moominsummer Madness (1954). Just like the magical Moomin stories, the patterns and colours of Reima Moomin clothes evoke stormy adventures and pleasant picnics with friends. 

Soft clothes for small adventurers

Children, bigger and small, are adventurous. Keeping them warm, safe and secure is a big responsibility. Reima has thought of how the clothes feel, making sure they’re soft against delicate skin and has made layers that are easy and practical to put on and take off. 

reima moomin collection 2022

Reima’s Moomin collection has soft cotton items and fun accessories for many adventures – all with smart details that make a big difference.

The Moomin gift box contains a soft 3-piece organic cotton set, that feels nice on sensitive skin and meets the strictest standards on baby clothes. A lovely gift idea for new parents!

reima moomin collection 2022

The reversible one-piece Moomin Sovare lets you change the look of your little sleeper in a jiffy. Organic cotton is soft against the skin and the long zipper makes the one-piece easy to dress.

Reima only uses safe and sustainable materials. All clothes are non-toxic and made of materials that meet the strictest safety standards.

The collection is now available in Reima’s webshop, take a look at the novelties here!