People Tree launches collection in collaboration with Moomin

The fair trade fashion pioneer People Tree has launched an exciting new 12 piece collaboration with Moomin to mark the 75th anniversary of the first Moomin book, The Moomins and the Great Flood, written in 1945 by Tove Jansson (1914-2001).

The all-over-prints in red and navy colour palettes are made from a luxuriously soft, organic cotton stretch jersey and are ideal for layering with for day wear and lounging in during cold winter evenings. Wear the graphic tees as base layers now and all the way through into the Spring Summer season. Dot and stripe print socks make for perfect stocking fillers for all ages.

A fun, colourful collection

People Tree have created a fun, colourful collection featuring some of the story’s favourite characters. The pieces were designed to share some of the Moomins’ most important values: friendship, respect for nature and love.

The collection consists of pieces inspired by the Moomins including; 3 berry print pieces, 3 family prints pieces, 4 illustrated pieces and 2 pairs of socks.

Organic Certified: The collection uses GOTS certified Organic Cotton. This ensures transparency and traceability of our supply chain by making sure the whole process is organic certified, from harvesting of the raw materials, through to the environmentally and socially responsible manufacturing up to labelling.

Moomin.com has chosen select pieces featured in the official online Moomin shop. Click on the products below to see them.

Moomin Family Shirt – People Tree

Graphic tees and red family print pieces are made by Assisi. Assisi was founded on providing training and employment for deaf, mute and economically disadvantaged women.

Moomin Blue Berry Dress – People Tree

Blue berry print pieces are made by Rajlakshmi Cotton Mills, based Delhi, India. The organisation was set up in 1934, and they are a pioneer in organic garment manufacturing in India.

Moomin Leaf Print Tee T-shirt- People Tree

Graphic tees and red family print pieces are made by Assisi. Assisi was founded on providing training and employment for deaf, mute and economically disadvantaged women.

Moomin Couple Print Tee T-shirt- People Tree

Graphic tees and red family print pieces are made by Assisi. Assisi was founded on providing training and employment for deaf, mute and economically disadvantaged women.

Moomin Stripe Socks – People Tree

The socks in the collection were made by Bulus. The company is family run and founded in 1983 producing high quality, fashionable socks. Bulus Organic produces a wide range of high quality organic socks.

Moomin Dot Socks – People Tree

The socks in the collection were made by Bulus. The company is family run and founded in 1983 producing high quality, fashionable socks. Bulus Organic produces a wide range of high quality organic socks.