16 December 2013

New Moomin series to celebrate Tove Jansson’s jubilee year

The year 2014 marks the 100th anniversary of the birth of Tove Jansson (1914–2001). The year is named as the beloved artist’s jubilee year, and it is celebrated in different ways around the world throughout the year.

Tove100 logo 2

Arabia celebrates the jubilee year with limited edition dishes which are based on Jansson’s book The Dangerous Journey from 1977. The Jubilee series consists of a mug and three different-sized jars. 

Tove Jansson 100 mug and jar Arabia copy

For each Jubilee product sold, two euros will be donated to UNICEF which supports education of children around the world. Tove Jansson has supported UNICEF’s activities during her lifetime e.g. by illustrating Christmas cards with Moomin characters.

Tove peace card

There are also other items that support Unicef such as coasters, trays and enamel mugs. We aim to feature the items in the official Moomin shop during 2014.

Tovi Jansson 100 Unicef mug enamel

The Dangerous Journey, a book by Tove Jansson.

The Jubilee series is illustrated by Tove Slotte and inspired by Jansson’s book The Dangerous Journey published in 1977. In the story, Susanna loses her glasses but finds new ones to replace them. Through these new glasses, the world looks totally different.

The new glasses sweep Susanna along on a wild adventure where she meets the Hemulen, Sorry-oo and Thingummy and Bob – all familiar characters from Moominvalley. When the weather turns stormy, Susanna and her companions decide to seek shelter in Moominvalley.

On the way, they meet Too-ticky who picks them up in her hot air balloon and takes them to Moominvalley. The residents of the Moomin house receive their guests in their wonderful garden. Then, of course, it’s time for a party.

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