New Limited Edition MOOMIN logo tote bag released – available for free at

The new coloring of the Moomin logo tote bag is now available! The color of the free tote bag highlights the Moomin's #OURSEA campaign.

Moomins want to live in harmony with nature, and so do we. The Baltic Sea inspired Tove Jansson to create the Moomin stories. Nowadays the Baltic Sea is one of the most polluted seas in the world, and its most serious environmental issue is eutrophication. The aim of the #OURSEA campaign is to raise awareness of the condition of the Baltic Sea and gather funds for John Nurminen Foundation’s work to protect the sea and its vibrant culture.

The well-liked Moomin logo bag is made of 100% recycled material and of high, durable quality that can carry some a bit heavier belongings as well. The delightful and bold design of the bag derives from the Moomin creator’s own handprint: the official MOOMIN font in the Moomin logo was designed based on Tove Jansson’s handwriting she used in her early Moomin comic strips.

Available for free at

The bag is an exclusive collector’s item and thus the bags are not for sale. All purchases exceeding 100 euros at* and in the Moomin Shops located in Finland are eligible for a complimentary limited edition Moomin logo bag.

*’s custom-made on-demand sweatshirts, t-shirts, and posters are not included in the campaign.