New Limited Edition MOOMIN logo tote bag released

The MOOMIN logo tote bag has found its way into the everyday lives of thousands of people who find the Moomins dear. Designed based on Tove Jansson's delightful handwriting and made of 100% recycled materials, the bag is a stylish and sustainable replacement for the plastic bags. Now, to add some colour to the last months of the year, we have released a new limited edition version of the well-liked bag.

Long-lasting design, for the love of nature

Moomins want to live in harmony with nature, and so do we. The Moomin logo bag is made of 100% recycled material and of high, durable quality that can carry some a bit heavier belongings as well.

The delightful and bold design of the bag derives from the Moomin creator’s own handprint: the official MOOMIN font in the Moomin logo was designed based on Tove Jansson’s handwriting she used in her early Moomin comic strips.


Available for free at

The released bag is an exclusive collector’s item and thus the bags are not for sale. All purchases exceeding 100 euros at* and in the Moomin Shops located in Finland are eligible for a complimentary limited edition Moomin logo bag.

*’s custom-made on-demand sweatshirts, t-shirts, and posters are not included in the campaign.



“He thought about how much he loved everything; the forest and the sea, the rain and the wind, the sunshine, the grass and the moss, and how impossible it would be to live without them all…”
– Comet in Moominland –