13 October 2016

Moomins one of the most influential brands in licensing

We are pleased to announce that the Moomins, brand owner Moomin Characters, has been voted number 18 on the most influential brands in licensing: Art & Design.

The Licensing.biz Power List is an annual celebration of the top licensed properties of the last 12 months. This year’s List was revealed at the Brand Licensing Europe fair in London.

Each year, an independent judging panel spanning licensors, licensees, retailers and agents among others are asked to choose their top three properties in the following categories: Character & Entertainment, Brands, Art & Design and Sports. When making their choices judges consider factors such as commercial impact, creativity, innovation, longevity and retail presence.

Last year Orla Kiely was voted number one in Art & Design and in 2015 the winner of the category was V&A Enterprises.