Moomins introducing the Finnish mindscape

Traveling on Finnair long-haul flights with an infant? Great news for you – you will get an exclusive Moomin face towel as a free gift! ♥

Throughout 2017, to mark Finland’s 100 centenary of independence, families with infants will get a Moomin character towel by Moomin licensee Finlayson. 100 % cotton faceclothes feature Moomintroll, Moominmamma and Little My. Each towel is packed in a beautiful box with the introduction to Finnish mindscape.

Tove Jansson’s tales from Moominvalley are not just children’s stories, but instead set out an entire philosophy for life. Finlayson’s new face towels bring Tove’s stories to life. 

From May onwards the beautiful towels can be pre-ordered for Finnair flights from or bought on Finnair flights to and from Japan.

During the summer – also and Moomin Shops in Helsinki will get the towels into their selections. will sell the towels as a set of three. You can now leave your email at the product page to be notified when the towels are in stock.

which has been Moomin licensee over decades designing and producing much-loved Moomin products, such as towels, duvet covers and pillow cases.