Moomins featured on the new Helsinki mini program reaching out to millions of Chinese travellers

Tencent and the City of Helsinki launched a groundbreaking WeChat Helsinki mini program offering  Helsinki travel information in Chinese to almost one billion WeChat users.

The initial version of the WeChat Helsinki mini program allows users to access content about Helsinki’s sights, services, events and transportation. Panoramic Helsinki 360-photos, a translation service and emergency help are also included.

For Moomin fans, the app offers both information and discounts on Moomin locations around the city of Helsinki!