The first Moomin book, The Moomins and The Great Flood, has been picked as part of the UK industry wide: Buy Books for Syria. Copies of The Moomins and the Great Flood, The Summer Book and A Winter Book will appear on dedicated ‘Buy Books for Syria’ tables available at Waterstones’ branches throughout the UK from Thursday 1st October.
Sort of Books, with the full support of Oy Moomin Characters Ltd and Schildts, are to donate thousands of copies of Tove Jansson’s best loved titles to the Waterstones Syrian migrant crisis appeal, amounting to a contribution of £40,000.
It was Sort of Books co-director Mark Ellingham who devised this fundraising idea, and the small, independent publisher is delighted to be playing a part in making it a reality, with the help of these bestselling Tove Jansson titles. The ambition is for Waterstones to sell a million pounds’ worth of books – every penny of which will go to Oxfam’s work with Syrian refugees and displaced people in Syria, Jordan and Lebanon, and at arrival points in Italy, Greece and Macedonia.