13 April 2016

Moomins and Svenska Dagbladet newspaper in 1950s

Tove Jansson’s first Moomin comic strip “Mumintrollet och jordens undergång” (Moomintroll and the End of the World) was published in Ny Tid newspaper once a week in 1947.

From 1954 onwards the original publisher of the main series of Moomin comic strips was the Evening News newspaper with its 12 million daily circulation.

Already in 1955 the Swedish newspaper Svenska Dagbladet started to publish Moomin comics, as well as Finnish Ilta-Sanomat and Danish Politiken. At its peak, Moomin comics appeared in over 40 countries in more than 100 papers.

We recently found some great ads from our archives – in 1956-1957 the Swedish Svenska Dagbladet promoted the whole newspaper with Moomins.

Svenska dagbladet
“Moomintroll comes to you with the Svenska Dagbladet”

Svenska Dagbladet 0

Svenska Dagbladet 1

Svenska Dagbladet 2

Svenska Dagbladet 3