Three dads, eight kids and an office full of baby clothes and toys. This is the picture behind the Finnish Baby Box, a company now making Finland’s 77-year old maternity package tradition available to everyone.
Finnish Baby Box which contains 50 products which are the same or similar to the national maternity package, as well as some changes from the trio’s own experiences as dads: “The aim is to make the best starter kit for new parents possible based on our own experiences and the long history of the maternity package,” explains Tiittanen. “We also keep updating the box based on feedback from our customers.”
Today there are ‘cardbox babies’ from Finland to Alaska and Japan as the Baby Box has been shipped to over 50 countries since its launch in December 2014. The box has proven to be a popular baby shower gift and many are bought by friends or grandparents-to-be, who like to give practical help to new parents.
In August the company also launched a dedicated Moomin edition for the fans of Tove Jansson’s gentle characters. Filled with official Moomin baby products and designs, the premium box has an even wider selection and contains products not available anywhere else. “For example our Moomin woolen overalls are exclusively made for us by a Finnish family company, which puts a lot of care and attention into its products.” Okkonen says.
Claim – 20 % discount!
Moomin.com is celebrating the Moomins’ 70 years by revealing one discounted item every day throughout November. With code – Moomin70 – you’ll get 20 % off on all selected products in the campaign collection. Now also Moomin Edition Finnish Baby Box is part of the campaign as a bonus product!
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