9 January 2014

How the Moomins became big business

The Finnish TV channel MTV3 will air a new documentary (Sunday 12.1 at 14.35) about how the Moomins went from simple drawings to a multimillion euro licensing business. It also sheds light on the work Moomin Characters does to preserve the message in Tove Jansson’s original stories. The documentary is presented in Finnish.

You might be able to watch the program online at MTV Katsomo as well depending on where you are located. It will be available on Sunday at 14.35.

Watch the trailer here.