From virtual to IRL: fans’ favourite Moomin clothing collection now available on Skandibrand!

With the new mobile app Frever, you can create vibrant 3D animated videos to use online. As a part of their collaboration with Moomin, Frever has created a #MoominABC inspired digital clothing collection that is now also available as physical apparel on Skandibrand!

With Frever, you can create a personalized avatar and create content for all social media channels. The first version of the app is planned to be released in the fall of 2021, but Moomin fans can already register for early access on Check out also Frever’s TikTok (in Swedish) to get a glimpse of the amazing avatars!

frever moomin

As a part of the collaboration with Moomin, Frever has created five digital looks based on the #MoominABC. The digital clothes can be used to dress the avatar in a Moominous style. The collections sport, relaxed, rain, street and reflective include a set of clothes with which you can express yourself in the digital world.

Rock your Moomin aesthetic also in real life

Out of the five collections, the fan favourite was also created as a physical print on demand collection! The Moomin fans got to vote for their favourite outfit, and the winner was the yellow rain collection. The items from the collection can now be purchased on Skandibrand!

The collection consists of three fun pieces: a belt bag, a bomber jacket, and a phone case. The black and yellow collection will surely get noticed! 

The unisex bomber jacket is available in two colours, black and yellow. Both versions feature Snorkmaiden with the letter A as well as the #MoominABC logo. The perfect jacket for summer adventures!

Protect your phone with a #MoominABC case! The cases are available both for iPhone and Samsung phones. Which one suits your style better: the yellow one or the black one?

Finalize the outfit with the coolest accessory: a belt bag! The belt bag is also available in two colours: black and yellow.

The Moomin collection created in collaboration with Frever is available at Skandibrand and features worldwide distribution.