24 August 2017

Finland 100 event in Stockholm, Sweden celebrated together with the Moomins

Moomins are not to be missed this week in Stockholm, the capital city of Sweden. Here you can find the program of this week’s best events celebrated together with the loveable Moomins!

Finland 100 event at Kungsträdgården

STHLM / SUOMI is the main event organized in Sweden to celebrate the centenary of Finland’s independence. Celebrations take place at Kungsträdgården in Stockholm on August 24-26th.

Welcome to ‘Finlayson x Mumin’ shop and cinema

At the Finland 100 event, you’ll find an amazing Finlayson x Moomin pop-up shop with a wide selection of Finlayson’s Moomin products and their Finland 100 collection. Moomin Characters Ltd. together with Finlayson has also built Moominous cinema where Moomin fans can enjoy Moomin animation series and Moomins on the Riviera movie in Swedish.

At the cinema, you can also enjoy the relaxed atmosphere while listening Moomin stories read by the Finnish actors and authors. The Moomin storytelling sessions are organized by the Moomin Characters’ own publishing house Förlaget. Read more about their program here.

Thursday, August 24:

  • Finlayson x Mumin shop and cinema open 12 noon – 8 pm
    • Favourite episodes from the Moomin animation series
    • At 2 pm and 4.15 pm actress, Alma Pöysti reads Moomin books
    • At 6.15 pm Moomins on the Riviera (Muminfamiljen på Rivieran) movie

Friday, August 25:

  • Finlayson x Mumin shop and cinema open 12 noon – 8 pm
    • Favourite episodes from the Moomin animation series
    • At 2 pm and 4.15 pm author Hannele Mikaela Taivassalo reads Moomin books
    • At 6.15 pm Moomins on the Riviera (Muminfamiljen på Rivieran) movie

Saturday, August 26:

  • Finlayson x Mumin shop and cinema open 11 am – 8 pm
    • Favourite episodes from the Moomin animation series
    • At 1 pm and 3 pm author Hannele Mikaela Taivassalo reads Moomin books
    • At 6 pm Moomins on the Riviera (Muminfamiljen på Rivieran) movie


Finlayson x Mumin pop-up shop stands for the equality

Independent Finland is 100 years old and many things in the Nordic countries are better than anywhere else. Better, however, does not mean that everything is okay. The woman’s euro is 0,83 when comparing the average wages of women and men in Finland. As a result, Finlayson x Mumin shop will be aligned at the Finland 100 event in Stockholm’s Kungsträdgården and women pay only 0,83 for every euro and men pay the whole sum.

In other words, at the Kungsträdgården’s event, women will receive -17% discount on all products. This time men are paying the full price, but 17% of men’s purchases are donated to work for equality in Sweden.



Besides the shop and cinema you’ll find a lot Moomin related happenings at Kungsträdgården

Loveable things to do whether you are child or adult

Hur gick det sen? is a Moomin exhibition based on Tove Jansson’s Moomin book The Book about Moomin, Mymble and Little My, originally in Swedish Hur gick det sen? in 1952.

The exhibition has toured in Sweden for a long time now and this week it will be presented at Kungsträdgården. The exhibition is open daily 12 noon – 8 pm. In this interactive exhibition, you not only read the book but also experience it by all the senses. The exhibition takes visitors, both children and adults, physically in a fairy tale where you can climb through from the first page to the end.


On Saturday at 12 noon, the beloved singer Benny Törnroos together with Moomintroll will take the stage to entertain the children.


The pop-up shop of the world’s only Moomin Museum

The world’s only Moomin Museum opened in June in Tampere, Finland. Now the Moomin Museum’s new museum shop is having a small pop-up also at the Kungsträdgården’s event. From the pop-up, you’ll find museum’s own Moomin products and of course, also the Moominvalley mug produced by Arabia and Moomin Museum.

Outside the pop-up you can take a picture in a Moominous scene!


Moomin by IvanaHelsinki

On Saturday right after singer Benny Törnroos and the Moomins, at 1 pm, IvanaHelsinki presents a video of their lovely Moomin by IvanaHelsinki collection.


Opening of the Mumin Kaffe Stockholm, Sweden

The new Mumin Kaffe, Moomin café, in Stockholm is now officially open. Mumin Kaffe in Gamla Stan warmly welcomes you to the opening on Thursday August 24th at 2 pm and 4 pm to meet Moomintroll and Little My!


Silja Line celebrates its birthday with the Moomins

Moomin licensee Silja Line is having its 60th birthday this year. Silja Line warmly welcomes all Moomin fans in Stockholm on August 25-27th to celebrate the birthday.

The stand at Skeppsbron is open as follows:

Friday 10 am – 7 pm
Saturday 10 am – 7 pm
Sunday 10 am – 4 pm

Moomin and Little My will join the party on Saturday 11 am – 4 pm and on Sunday 11 am – 3 pm.



♥ See you in Stockholm! ♥



STHLM / SUOMI: www.sthlmsuomi.se

Finlayson: www.finlayson.fi

Moomin Museum: www.muumimuseo.fi

IvanaHelsinki: www.ivanahelsinki.com

Mumin Kaffe: www.muminkaffe.com

Silja Line Sverige: www.tallinksilja.se


Photos (except IvanaHelsinki): Anna-Karin Sallander / Bulls Licensing

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