20 January 2014

Fazer celebrates Tove Jansson’s life work

The 100th anniversary of the birth of the Finnish writer and artist Tove Jansson will be celebrated in August 2014. Jansson’s long co-operation with Fazer included drawing advertisements and illustrating packages. The first Fazer Moomin sweets were launched in the 1950s.

Fazer main sponsor for the Tove Jansson exhibition at Ateneum

To celebrate Tove Jansson’s 100th anniversary, Fazer will introduce new Moomin products and change the appearance of Moomin packages. In addition, Fazer will be the main partner of the Tove Jansson exhibition at the Ateneum Art Museum.

Fazer Tove Jansson

Fazer started working with Tove Jansson as early as in 1937, and she designed the very first Moomin product packages in the 1950s. During that decade, Jansson also drew rarely seen Fazer advertisements for the Garm magazine says Ulrika Romantschuk, Fazer’s Vice President, Marketing & Communications.

Fazer Tove Jansson 2 small

Fazer’s Moomin products are also popular among modern consumers, and they are made at all of our three confectionery factories and our biscuit factory in Finland. The best-selling Moomin product is the Moomin biscuit. At an annual level, some 500,000 kg of the product is sold, and its most important export destination country is Japan says Ulrika Romantschuk.

The Tove Jansson exhibition at Ateneum opens 14 March. 


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