Following on from the success of previous collaborations, Chinti and Parker’s new capsule collection ‘Chinti and Parker Meets Moomin’ celebrates playful luxury with a Scandi twist. Inspired by the iconic Finnish characters’ feel-good stories and themes, the collection is defined by 100% cashmere sweaters and cotton tees fusing whimsy and light-hearted refinement.
“Tove had some innate genius to capture themes that are very important to each and every single one of us” says Sophia Jansson, Tove’s niece, who now leads the brand. The Moomins, a family of white trolls loved by children and adults the world over, are philosophical yet cuddly characters with values focused around family, love, friendship, tolerance, respect for nature, and braveness.
In line with Chinti and Parker’s sense of colour, playfulness and tactility, ‘Chinti and Parker Meets Moomin’ fuses sophisticated textures with distinctive character. The 100% cashmere sweaters are crafted into the brand’s signature relaxed shape in both colour-pop and neutral shades with contrast details and a variety of Moomin intarsias large and small. The t-shirts echo the aesthetic, and also include Chinti and Parker’s signature Breton styles juxtaposed with Moomins.
By collaborating with Moomin and tapping into the characters’ sense of spirit, Chinti and Parker launch a new limited-edition luxury knitwear capsule collection elevated by humour and unexpected details.