“Art of the Line” documentary film explores the career of Moomin mug designer Tove Slotte

Nelli Kallinen, Bachelor of Culture and Arts student from Helsinki Metropolia University of Applied Sciences, wanted to figure out how Tove Slotte ended up to her job as an designer of the popular moomin mugs. This is a warm-hearted documentary of an artist who continues Tove Jansson’s work to spread the positivity to homes around the world.

”No one of us understood that this was going to be so huge”

“Art of the Line” is a documentary film about the artist Tove Slotte who is known for her work as an illustrator of the Moomin Character mugs. The documentary explores the career of an artist who has dedicated her working life to a big universal brand.

Viivalla – Art Of The Line from Moomin on Vimeo.

Production year: 2014
Duration: 15:45
Subtitles: English

Written & directed by Nelli Kallinen
Cinematography and editing: Mika Koivunen
Sound: Nelli Kallinen & Mika Koivunen
Production assistant: Noora Kekkonen
Music: Mikko Iivanainen
Production: Arto Tuohimaa / Metropolia UAS

Director’s word:

“Almost every Finn have drunk a cup of coffee from a Moomin Character mug. But how many of these people know the artist behind the Moomin mug pictures? That is why I found it out and found an artist called Tove Slotte, but I wasn`t happy about the small amount of the information found from Tove. I wanted to know more about this artist that has spent almost 25 years of her life drawing the pictures for the Moomin mugs and furthermore spread this information to all of us that know the Moomin mugs. And this is how the documentary Art of The Line came about.

With this documentary, we want to give a voice to an artist and tell her story to the audience. Art of The Line is an expedition to the world of Moomin mug pictures.”