The first Moomin by Ivana Helsinki collection for women launched in spring 2015. The Moomin by Ivana Helsinki collections pay homage to the rich design language of the late artist and author Tove Jansson, the creator of Moomins, in the spirit of Ivana Helsinki.
The new spring and summer collection reflects the soul landscapes of both Jansson and Ivana Helsinki’s head designer Paola Suhonen. When designing the collection, Suhonen was tremendously inspired by Jansson’s strong visual language, imagination and personality.
The collection revolves around the core ideas of Jansson’s way of thinking, working and living. Themes such as nature, sea and strong emotions have been a huge source of inspiration also for Suhonen while creating this collection.
The SS17 Moomin by Ivana Helsinki collection features also cute novelties for kids – now for the first time! At the moment the kid’s clothes are only available at the Ivana Helsinki flagship store in Helsinki.
Dive into Tove Jansson’s magical Moomin world throughout this beautiful video by Ivana Helsinki.
Source: Ivana Helsinki