All you need to know about the Moomin’s Day Moomin mug!

What, where, when?

Arabia’s latest special Moomin mug, Moomin’s Day, will only be sold for one day. A limited number of the special Moomin mugs are available on a Moomin’s Day, Tove Jansson’s birthday, on 9th of August 2018 until the stocks last.


The price of the Moomin’s Day special mug is € 29.90 and all the mugs are packed in a beautiful gift box.

Selected stores selling the Moomin’s Day mug


The Moomin’s Day Moomin mug will be available for exactly 24 hours from midnight (UTC +3) on 9 August 2018 until the following midnight at the end of the same day while the stocks last at and The only reseller delivering worldwide is online store. The delivers to all European Union countries.

If the mugs are out of stock during the day, it’s possible that there will be more mugs back in stock during the same day.

Finland and Sweden:

The sales of the Moomin’s Day Moomin mug will begin at midnight also at the shopping center Forum in Helsinki, Finland. Moomin Shop Forum will host a Pop-Up Shop selling only these special mugs while the rest of the shopping center is still closed. Moomin mug Pop-Up at Forum will be located at the 0-floor in front of Alepa grocery store. While the shopping center is closed, entrance to the mug Pop-Up Shop is on the corner of Mannerheimintie and Simonkatu. The starting point of the queue will be marked to be noticed. Queuing is possible at the 0-floor from 8th of August at 3 pm (UTC +3) onwards.

As long as stocks last, also the Moomin Shop Itis and at Moomin Shop Helsinki Airport will sell the mug according to their normal opening hours on Thursday the 9th of August. The Moomin Shop Pop-Up store at Mylly shopping center in Raisio, Finland will open, exceptionally, already at 9 am.

Also, the selected Iittala stores and outlets in Finland and Sweden will sell the special mugs on Thursday as long as there are mugs left. Some of the Iittala stores will have special opening hours during the day. Stores and the exact opening hours will be updated later at (Finland) and (Sweden).

Moomin Shops in Finland:

Moomin Shop Forum Pop-Up Shop for the mugs
Shopping Center Forum, 0 floor,
Mannerheimintie 14-20, 00100 Helsinki
Open on August 9, from 00.00 to 9.00 pm as long as the mug stocks last.
(Moomin Shop Forum, 2nd floor, will be open normally from 09.00 am to 09.00 pm but does not sell the Moomin’s Day mugs)

Moomin Shop Helsinki Airport
Helsinki-Vantaa Airport,
Terminal 2, Gate 26-27
Open on August 9, from 5.00 am to 11.00 pm

Moomin Shop Itis
Shopping Center Itis,
Itäkatu 1-7, 00930 Helsinki
Open on August 9, from 9.00 am to 9.00 pm

Moomin Shop Pop-Up Mylly
Shopping Center Mylly,
Myllynkatu 1, 21280 Raisio
Open on August 9, from 9.00 am to 9.00 pm


At the Moomin mug Pop-Up at the shopping center Forum, the first 300 customers will get an exclusive Moomin canvas bag with a color matching the Moomin’s Day mug. In the other Moomin Shops and in the online store, the bag is complimentary for all purchases exceeding 100 euros as long as the stocks last.

Can the mugs run out during the day?

Mugs will only be sold on 9 August 2018 or as long as stocks last that day. Mugs can run out during the day at different times at various shops. Unfortunately, you can not reserve or order the mugs in advance. Purchase limit for the mugs on, Moomin Shop Pop-Up Shop Mylly and at Iittala stores is 6 mugs per customer.

If the mugs will not be sold out, they will be donated to charity.

For the latest information on the availability of the Moomin’s Day mugs at the Moomin Shops in Finland, visit the FB-event here.

The illustration of the mug

The inspiration for the illustration for the mug is the island of Tove Jansson and her brother Lars Jansson. The illustration is originally from a brochure printed by Associated Newspapers in 1955 to market the Moomin comic strip for its newspapers around the world. They asked Tove to draw different illustrations for the brochures, including one from her island.

The Moomin characters on the mug are originally from Tove Jansson’s Moomin book Moominland Midwinter published in 1957. The design for the mug is by Arabia’s Moomin mug designer Tove Slotte, based on the original illustrations of Tove Jansson.



Still some questions about the Moomin’s Day Moomin mug or Moomin Shops as resellers? Please send the questions to us at or comment below.

Read more about the mug: